COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Jan 30, 2018 By Caila Schwartz

All Wrapped Up: The Final Word on 2017 Holiday Shopping

Buoyed perhaps by the strongest holiday sales season since 2010, the mood at this year’s NRF Big Show, which wrapped up on January 16, was decidedly lighter than the last few years. That optimism certainly rang true with retailers and brands selling online, as our annual All Wrapped Up report shows an increase of 18% year-over-year revenue growth during the crucial holiday season.... Read More

Commerce, Retail Insights, Holiday Readiness

Jan 10, 2018 By Caila Schwartz

These Five Things Defined the 2017 Holiday Shopping Season

Based on our analysis of half a billion global online shoppers and a billion shopping visits, we have compiled a list of the five mos significant insights of the 2017 shopping season – and what it means for retailers heading into 2018.... Read More

Commerce, Retail Insights, Holiday Readiness

Jan 08, 2018 By Ron Pereira

5 Tips to Optimize Retail Customer Journeys with Holiday Data

In the largest holiday shopping year ever, Salesforce recorded 10 billion data collection events through Marketing Cloud on Cyber Monday and nearly 62 billion during Cyber Week (November 21–27). That’s a lot of email opens, digital ad conversions, abandoned carts and more — all in one week. For... Read More

Customer Journeys, Data Management, Marketing Cloud, Holiday Readiness

Dec 07, 2017 By Heike Young

10 Last-Minute Marketing Tactics to End 2017 with Great Results

We’re in the home stretch now when it comes to marketing in 2017. Looking back on your year, did your work pay off? You can still make a couple last-minute tweaks to get the best possible results from 2017. The holiday season is still among us, customers continue to make big end-of-year purchases,... Read More

Marketing, Holiday Readiness

Dec 06, 2017 By Megan Hostetler

How Holiday Cyber Week Trends Will Shape Your Entire Year

If you’re a Marketer, Thanksgiving isn’t just about eating delicious food, spending time with your family, and maybe getting in on a game of backyard football. Instead, you’re obsessing about the biggest days of the year for shopping: Black Friday, Small Business Saturday, Cyber Monday, and Giving... Read More

Marketing, Marketing Cloud, Retail, Marketing Cloudcast, Holiday Readiness

Dec 04, 2017 By Rick Kenney

Cyber Week: One-Third Of The Season’s Online Spending is Complete. What Have We Learned?

We can all take a breath now. Cyber Week is in the books and with it one-third of shopper’s total digital spend for the holiday season. This season did not disappoint. On retail’s biggest stage of the year, digital absolutely dominated, and shoppers went all-in on mobile.... Read More

Commerce, Retail Insights, Holiday Readiness

Nov 28, 2017 By Shelley Bransten

How Salesforce Enabled Retailers to Power the Busiest Shopping Days of the Holiday Season

In September, we predicted that Black Friday would be the busiest digital shopping day of the holiday season, exceeding Cyber Monday as the busiest digital shopping day for the second year in a row. Not only were we right, but according to our data, digital commerce, mobile and personalization... Read More

Retail, News, Holiday Readiness

Nov 28, 2017 By Rick Kenney

Holiday Shopping Flash Report: Cyber Monday Sales Up 15%, Still Takes Backseat to Black Friday

Despite impressive 15% growth this year on Cyber Monday, the day has lost its punch as the one day to score digital deals. Why? Consumers have pulled their shopping earlier, transforming Wednesday through Sunday into the new heart of the online shopping season.... Read More

Commerce, Retail Insights, Holiday Readiness

Nov 25, 2017 By Rick Kenney

Holiday Shopping Flash Report: Black Friday Sales Up 32%, Digital Clearly Dominates The Season

Shoppers no longer need to beat a path to stores on Black Friday. With an astounding 32% digital growth on Black Friday, the tide has officially shifted online as consumers are unshackled from the doorbuster sales of year’s past, and are free to shop on their own terms.... Read More

Commerce, Retail Insights, Holiday Readiness