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Rick Kenney
Rick is Head of Consumer Insights at Salesforce and a thought leader on data-driven retail trends. Rick spearheaded the Salesforce Shopping Index and pioneered Commerce Cloud’s benchmarking practice, which identifies growth opportunities for clients, while working within the Retail Practice team as Director of Strategic Initiatives and Regional Director of Customer Success. Rick joined the business from e-Dialog (now Zeta Interactive) where he led a portfolio of enterprise retail and media client engagements, and specialized in email contact strategy. Rick holds dual BS degrees from Boston College and an MBA from Babson College.
About a year ago, I met with a number of retail leaders across the globe, testing a few research hypotheses. I’d slip a few topics into conversation with retail executives to get a sense of their stance on everything from social and mobile to bots and buzzwords (and beyond). On one occasion, I...
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Preparations for this year’s holiday season began taking shape well before kids traded in their books for bathing suits. And now that the dust has settled on back-to-school shopping, retailers can turn their full attention to holiday planning.
With less than three months away, what can retailers...
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What’s keeping retail leaders up at night? The growth, innovation, and ubiquity of online marketplaces might top that list. You could even say the retail industry is experiencing an outbreak of agoraphobia — or the fear of marketplaces....
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We can all take a breath now. Cyber Week is in the books and with it one-third of shopper’s total digital spend for the holiday season. This season did not disappoint. On retail’s biggest stage of the year, digital absolutely dominated, and shoppers went all-in on mobile....
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Despite impressive 15% growth this year on Cyber Monday, the day has lost its punch as the one day to score digital deals. Why? Consumers have pulled their shopping earlier, transforming Wednesday through Sunday into the new heart of the online shopping season....
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Shoppers no longer need to beat a path to stores on Black Friday. With an astounding 32% digital growth on Black Friday, the tide has officially shifted online as consumers are unshackled from the doorbuster sales of year’s past, and are free to shop on their own terms....
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This year, Thanksgiving Day rang up 29% more online sales than 2016, as shoppers once again pulled their (digital) wallets out in advance of the ‘legacy’ shopping holidays of Black Friday and Cyber Monday to unofficially kick off the peak shopping season....
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We’re seeing the first real sign of maturity in digital commerce – flat traffic growth. However, digital revenue growth continues to be healthy, at 15% in Q3....
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The latest Salesforce Shopping Index echoes what we’ve been watching over the past two quarters – shopper spend growth outpaced traffic growth as the primary driver of digital commerce growth, which came in at 14% in the second quarter. Consider this the official recalibration of ecommerce expectations....
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