What’s top of mind for every retailer going into the 2020 holiday shopping season? Last-mile fulfillment. Here's how to do it right this year...
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Cyber Week is officially in the books, and brands and retailers have a lot to be grateful for this year. After a full year of planning, building, and testing, they were rewarded with enthusiastic Cyber Week shoppers. Although this season presented unique challenges, shoppers did not disappoint. So...
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The holiday season is officially in full gear. After an incredibly successful early start to the digital shopping season, consumers were ready to put down the pumpkin pie and shop from the convenience of their homes to kick off the Cyber Weekend. We saw the biggest U.S. Black Friday yet, as...
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A single number sums up the 2019 holiday shopping season: six. Retailers have six fewer days to attract and convert digital shoppers before the shipping cutoff date thanks to a later than usual U.S. Thanksgiving holiday. But that hasn’t stopped retailers from making the best out of a challenging...
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It’s official – we’re just a few weeks out from Cyber Week. As we get closer, I hope you feel prepared for the arrival of holiday shoppers. I’m personally excited to see how brands pull out all the stops to deliver the best experiences that create lasting relationships this holiday season.
If...
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This is the first of a two-part series sharing the perspective of Salesforce Consulting Partners on everything retailers need to do for a successful 2019 holiday season.
Labor Day has come and gone, Halloween is on the horizon, and before we know it, the holidays will be here. Black Friday will...
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Even the most well-known retailers suffer website storefront outages, but if they happen during the busiest shopping days of the year, the impact on sales is significant. Forty percent of shoppers will abandon a site if it takes more than three seconds to load, and even a one-second delay in page...
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Let’s stop waiting. Imagine what would happen if you created a market moment to increase desire for your brand — on your terms rather than someone else’s. (We’re looking at you, Cyber Week and Prime Day.) It’s possible to reach beyond the holiday season — or any season for that matter — in creative...
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There’s power in choice. The more control we have, the more we can shape our lives exactly as we like. During the holidays, we choose the parties, gifts, and decorations that make the season festive, fun and special. And when we realize that we need a gift tomorrow, increasingly, we have options....
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