This is the second installment in a tutorial series that breaks down everything retailers need to do for a successful 2019 holiday shopping season.
In our experience helping hundreds of retailers get holiday-ready, the best present you can give your shoppers is the ability to easily find the...
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This is the first in a tutorial series that breaks down everything retailers need to do for a successful 2019 holiday shopping season.
Would you look at that! I hate to do it (somebody is going to), but we are 130 days out from Black Friday. But, chances are, you already knew that.
I’ve spent...
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More than 12,000 Trailblazers gathered in Chicago for the digital marketing, commerce, and customer service event of the year: Connections ‘19. With over 500 keynotes and breakout sessions, it’s easy to feel like you missed out. To ease your FOMO, here are four of the most fascinating retail and...
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The retail community can always expect to get a few nuggets of wisdom from Sucharita Kodali, VP and Principal Analyst at Forrester. Whether on stage at one of the many retail conferences worldwide, on a cable news show or chatting with the Retail TouchPoints team, she has the ability to...
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During the hustle and bustle of the holiday season, consumers don’t tend to shop how they would on a normal day. Their time is stretched, they have shopping lists to check off and, while they’re always looking for the best deal, they tend to spend more than usual.
Despite these nuances, the...
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Phew! You made it — congrats! You survived yet another holiday season. No, I’m not referring to travel nightmares or the boring conversations you had with your 3x removed cousin who lives to tell stories about his cat. I’m talking about the long hours, creative brain power, and top-notch execution...
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On Cyber Monday, average online discounts hit 31% – the highest all year – and those deals came with free shipping 84% of the time, Salesforce data shows. The traditional day of digital deals, when shoppers once took advantage of their employers’ high-speed internet as they returned to work,...
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Black Friday is still mighty, even in a transforming Cyber Week. A new kind of kickoff to holiday shopping is taking shape, with retailers dangling early deals, consumers window shopping on social, and mobile bringing in the majority of orders. But not everything is changing. The day after...
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Thanksgiving weekend shopping used to be about waiting outside stores for Black Friday stampedes to begin. This year, shoppers didn't wait — they shopped online all week, with purchases peaking right after Thanksgiving dinner, Salesforce data shows. For the first time, mobile dominated online...
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