We have all been there as online shoppers: you hit the final “Place Order” button and suddenly think, “Did I order the blue or the green?”, “I should have gotten the small,” or worse yet, “That really wasn’t in my budget this month.” When shoppers have these thoughts and dial your call center in a...
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This is the next installment in a series of blog posts on frequent use cases that span the shopper journey across commerce, marketing, and service. It will cover industry best practices, as well as how to’s around setting up these journeys with Salesforce. Check back for additional posts around...
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In theory, it sounds simple. Your customers place an order online, but prefer to pick it up in a local store rather than wait and pay for delivery. The reality, though, is that buy online/pickup in store (BOPIS) is often fraught with challenges. However challenging it might be, retailers must get BOPIS right during the holiday season....
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