360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 03, 2020 By Katie Wheeler

Introducing the New Marketing Cloud Administrator Certification

Whether you’re a marketer, developer, architect, or consultant, a certification from Salesforce can help make you more marketable to employers and help you stand out from the pack. Here’s what you need to know about the new Marketing Cloud Administrator certification and how you can get started... Read More

Digital Transformation, Marketing, Marketing Cloud, Learning, Careers

Jan 29, 2020 By Anna Rosenman

Calculating ROX: Measure Your Returns on Digital Experience Investments

If you’re a leader in marketing, commerce, IT, service, or sales, chances are you’ve had to play a role in creating a digital experience. You may have even taken charge of an entire experience journey that links your business to your customers, your partners, or your employees. Understanding where... Read More

Community Cloud, Customer Experience, Digital Transformation, Salesforce Ohana

Jan 29, 2020 By Yaron Dror

The Key to Maximizing ROI in Field Service: Optimal Workforce Field Scheduling and Dispatch

As in-person field service increasingly becomes a competitive differentiator, every moment and every interaction represents an investment in your customers and – in many cases – their assets. Operational labor to schedule, dispatch, and manage the work and mobile workforce add to that investment.... Read More

Digital Transformation, Customer Service, Service Cloud, Customer Experience, Mobile, Service

Jan 21, 2020 By Gary Brandeleer

4 Ways to Drive Customer Engagement With Connected Field Service

Every customer has felt the pain of scheduling a field service appointment: you’re put on hold, slotted into next week’s schedule, and told someone will come between 8 a.m. and 6 p.m. In short, you’re subject to the inefficiencies of a reactive model in field service management. Why can’t customers... Read More

Customer Service, Customer Experience, Digital Transformation, Service, Service Cloud

Jan 15, 2020 By Casey Coleman

How Empowering Employees With Technology Can Deliver Back to the Community

With industries around the globe raising the bar on innovations that drive personalized experiences, many government organizations also feel pressure to deliver better customer service in order to maintain public trust and credibility. As a result, they are seeking ways to leverage disruptive... Read More

Customer Experience, Digital Transformation, Industry Report

Jan 08, 2020 By Salman Malik

How Great Order Management Is Driving the Next Generation of Omni-Channel Retail

There’s some debate on when the concept of omni-channel retail became a “thing.” Was it 2007, the year the iPhone debuted, or as early as 2003 when some major retailers embarked on the earliest paths to customer-centricity? Regardless, omni-channel retail is no longer what it was back then — the... Read More

Commerce, Commerce Cloud, Customer Experience, Digital Transformation, Retail

Jan 07, 2020 By Jessica Bergmann

Introducing 360 Perspectives, a Series on How to Connect Silos and Put the Customer at the Center of Your Business

There’s a transformation underway impacting every company in every industry. This transformation is creating new leaders, business models, and growth curves, and it’s all about knowing and serving your customer. Knowing and serving your customer. Sounds easy and obvious, right? Well, any... Read More

Salesforce Ohana, Digital Transformation, Customer Experience, 360 Perspectives

Digital transformation for field service

Jan 07, 2020 By Gary Brandeleer

Why Field Service Must Invest in Digital Transformation

We’re at a defining moment for field service management — invest in digital transformation or risk getting left behind. Sketching calendars on whiteboards, managing schedules on spreadsheets, and sending mobile workers into the field with clipboards and mounds of paper forms means we’re not giving... Read More

Customer Experience, Customer Service, Digital Transformation, Mobile, Service Cloud

Dec 31, 2019 By Laura Fagan

A Look Into the Future of Customer Experience [ SlideShare ]

In the last 20 years, more than half of Fortune 500 companies have either disappeared, gone bankrupt, or been acquired due to digital disruption. It’s with this landscape in mind that we recently created a new collection of key themes and trends that most inform the experience customers and... Read More

CRM, Customer Experience, Data Management, Digital Transformation, Omni-channel, Personalization, CEO

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Introducing the New Marketing Cloud Administrator Certification

Calculating ROX: Measure Your Returns on Digital Experience Investments

The Key to Maximizing ROI in Field Service: Optimal Workforce Field Scheduling and Dispatch

4 Ways to Drive Customer Engagement With Connected Field Service

How Empowering Employees With Technology Can Deliver Back to the Community

How Great Order Management Is Driving the Next Generation of Omni-Channel Retail

Introducing 360 Perspectives, a Series on How to Connect Silos and Put the Customer at the Center of Your Business

Why Field Service Must Invest in Digital Transformation

A Look Into the Future of Customer Experience [ SlideShare ]

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First