360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 26, 2020 By Erik Wagner

Making Healthcare People-Centric: 4 Ways to Engage the Entire Provider Ecosystem

Let’s go back to 1999 when the music industry fought the Napster file-sharing platform tooth and nail. Napster essentially said, “You can download music, here’s the technology.” The industry did not embrace it, and it collapsed on itself. Now the industry has embraced digital distribution in the... Read More

CEO, Customer Experience, Digital Transformation, Healthcare & Life Sciences, Providers

Feb 25, 2020 By Jessica Bergmann

What Luxury Brands Can Learn From Lamborghini About Customer Engagement

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business. When you’re in the business of selling an ultra-luxury... Read More

Customer Engagement, Customer Service, 360 Perspectives, Customer Experience, Digital Transformation

Feb 24, 2020 By Angelos Kottas

How IT Can Measure Returns on Experience (ROX)

You’ll find plenty of “numbers” people in IT. We love to measure everything. Clicks, files stored, up-time, load times, costs, error rates, and many other metrics tied to our companies’ digital footprint. Why the obsession with metrics? You want measures that capture the value gained from your... Read More

Customer Engagement, IT, Customer Experience, Digital Transformation, Salesforce CMS

Feb 18, 2020 By Jessica Bergmann

How the Indiana Pacers Went From Brand-Driven to Fan-Driven, and Became a Digital Leader in Pro Sports

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business. For Pacers Sports and Entertainment, the organization... Read More

360 Perspectives, Digital Transformation, Customer Experience, Marketing

Feb 12, 2020 By Leah Pope

3 Insights to Help You Understand the Growth Marketing Mandate

In the past, marketing was often seen solely as the steward of the brand — and ultimately a cost center. However, driving business growth has emerged as a new mandate for marketers. Armed with data, all marketers — from analysts to channel managers to executives — are expected to operationalize... Read More

Digital Transformation, Marketing, Marketing Cloud, Data Management, Research

Feb 12, 2020 By Erin Dorshorst

UrbanStems: Three Best Practices for D2C Success

What was your experience like the last time you ordered flowers? Maybe the flowers were wilted by the time they arrived or the arrangement was not what was expected. UrbanStems, a digital direct-to-consumer (D2C) brand, is changing all of that with great experiences not just for recipients, but for... Read More

Best Practices, Commerce Cloud, Customer Success, Direct-to-Consumer, Digital Transformation, Retail, Commerce

Feb 10, 2020 By Kate Sheridan

How to Level Up Your B2B Commerce Solution

If your company sells to business buyers online and wants to better connect with buyers, you’re not alone. After all, 84% of customers say the experience a company provides is as important as its products. But research shows that only 27% of B2B decision-makers said their businesses had already... Read More

B2B Commerce, Digital Transformation, Ecommerce, Commerce Cloud, Retail, Commerce

Feb 08, 2020 By Richard Britton

3 Ways to Create Disruptive Change in the Communications Industry

This article was written by CloudSense, a Salesforce partner. Do you remember the last time you rented a movie from a video store? What about when you missed a show? One word: reruns. Now, binging movies or an entire series is a normal weekend activity for many. And, if you miss a prime time show,... Read More

CEO, Commerce, Commerce Cloud, Communications, Customer Experience, Digital Transformation

Feb 04, 2020 By Gary Brandeleer

The 8 Metrics That Matter in Field Service – and How to Improve Them

If your company recently invested in field service technology, you’re already on the right path to future-proofing your field service operation. The next step is to connect your field service management solution to your customer relationship management (CRM) platform to get a complete view of your... Read More

Digital Transformation, Customer Service, Service Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Making Healthcare People-Centric: 4 Ways to Engage the Entire Provider Ecosystem

What Luxury Brands Can Learn From Lamborghini About Customer Engagement

How IT Can Measure Returns on Experience (ROX)

How the Indiana Pacers Went From Brand-Driven to Fan-Driven, and Became a Digital Leader in Pro Sports

3 Insights to Help You Understand the Growth Marketing Mandate

UrbanStems: Three Best Practices for D2C Success

How to Level Up Your B2B Commerce Solution

3 Ways to Create Disruptive Change in the Communications Industry

The 8 Metrics That Matter in Field Service – and How to Improve Them

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First