360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 20, 2019 By Samantha Steiny

How We Transformed Our Employees’ Onboarding Experience With APIs

We often talk about the power of integrating data and leveraging APIs (application programming interface) to build connected customer experiences. But as we talk to CIOs and business leaders, they equally stress the importance of building connected employee experiences. Eighty-four percent of IT... Read More

IT, Marketing Cloud, Platform, Digital Transformation, Apps

Dec 12, 2019 By Amanda West

3 Ways to Elevate Customer Experience With Field Service Management

Customers expect more, challenging companies to move from reactive customer service to elevating the entire customer experience. And with in-person service now seen as a competitive differentiator, companies who provide field service are seizing the opportunity to elevate their business and... Read More

Customer Service, Service Cloud, Artificial Intelligence, Customer Experience, Digital Transformation, Omni-channel

Dec 10, 2019 By Mark Abramowitz

4 Ways Service Organizations Can Become Human-Centric

At the Service Cloud Keynote during Dreamforce 2019, we welcomed a new age for service driven by the disparity between what customers want and the reality for most service organizations today. On one hand, according to the NewVoiceMedia, 86% of customers say a positive connection drives their... Read More

Customer Service, Customer Experience, Dreamforce, Digital Transformation, Innovation, Personalization, Service Cloud

Dec 05, 2019 By Kelly Miller

How to Start Integrating Adtech and Martech Systems in 3 Steps

Let’s face it: Many marketers are skeptical that advertising technology (adtech) actually integrates with marketing technology (martech). And you’ve got good reasons to be. For so long, adtech and martech have been separated and siloed. This wasn’t a problem, because everything used to be about... Read More

Marketing, Marketing Cloud, Digital Transformation, Omni-channel

Nov 27, 2019 By Kim Honjo

The Dreamforce ‘19 Ultimate Content Guide

Dreamforce ‘19 gave us a lot to think about. From building a single source of truth with Customer 360, to fostering conversations about Sustainable Development Goals (SDGs), to chatting with Einstein — it was a whirlwind four days. But at the center of it all were Trailblazers. We celebrated and... Read More

Salesforce Ohana, Digital Transformation, Customer Experience, Artificial Intelligence, Dreamforce, Events

Nov 19, 2019 By Kim Honjo

Highlights From the Dreamforce ‘19 Opening Keynote: Trailblazers, Together

Even though it’s only 9:15 a.m., the keynote room in Moscone North is already noisy. Attendees are in high-spirits as they wave across the room at old friends and call out to colleagues. They’ve gathered here from all over the world and now join millions online for the opening keynote that kicks... Read More

Salesforce Ohana, Dreamforce, Einstein, Digital Transformation, Platform, Artificial Intelligence

Nov 19, 2019 By Michael Machado

Why We’re Bringing Voice to CRM

Voice is now a staple of our everyday consumer lives. This isn’t surprising as voice is a natural, more efficient way to perform tasks. And just as we’ve watched voice evolve as a mainstay in the consumer world, we’re now seeing how it transforms business. But the stakes are higher in an enterprise... Read More

Einstein, CEO, IT, Artificial Intelligence, Digital Transformation, Dreamforce, News

Nov 18, 2019 By Justin Maguire

Relationships Should Be at the Core of Design

When I first came to Salesforce four years ago, a lot of things made me very excited about the possibilities for design and design thinking. Earlier this year, I was challenged to create a more design-led culture and realize some of those possibilities. To begin on this path, I wanted to answer... Read More

Salesforce Ohana, Customer Experience, Digital Transformation, Innovation, Dreamforce

Nov 11, 2019 By Adam Bataran

The Next Chapter of Digital: How to Scale AI Across Your Business

This blog post has been contributed to the Salesforce Blog by one of our Dreamforce ‘19 Pioneer sponsors. Technology is at an inflection point. In this next chapter of digital transformation, companies must reinvent their entire business with data to create a more personal and relevant customer... Read More

Artificial Intelligence, Dreamforce, Digital Transformation, Guest Blog, IT

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How We Transformed Our Employees’ Onboarding Experience With APIs

3 Ways to Elevate Customer Experience With Field Service Management

4 Ways Service Organizations Can Become Human-Centric

How to Start Integrating Adtech and Martech Systems in 3 Steps

The Dreamforce ‘19 Ultimate Content Guide

Highlights From the Dreamforce ‘19 Opening Keynote: Trailblazers, Together

Why We’re Bringing Voice to CRM

Relationships Should Be at the Core of Design

The Next Chapter of Digital: How to Scale AI Across Your Business

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First