360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 09, 2020 By Karen Solomon

PayPal Views Its Sales Team as Artists, and That’s Driving Great Results

PayPal's Dan Torunian and Salesforce's Lindsey Irvine talk about the events of 2020, and how reusable APIs transform employees from mechanics to artists... Read More

Digital Transformation, Salesforce Ohana, Sales Cloud, Leading Through Change, Ecommerce

Three business people with a desk in the foreground

Oct 09, 2020 By Lauryl Denega

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money

These seven tips will help your organization rethink its vendor consolidation strategy for more cost savings, time to market improvements, consistency, and efficiency... Read More

Digital Transformation, Marketing, Marketing Cloud

Oct 08, 2020 By Martin Kihn

A CDP May Not Cure Baldness, but It Can Really Help Your Business

Disconnected data makes customer connections harder. See how Casey’s General Stores added new layers of personalization to its messaging and experienced a 16% lift in conversion rates... Read More

Customer Engagement, Marketing, Marketing Cloud, Data Management, Digital Transformation, Marketing Personalization

Face-masked woman helps patients complete paperwork

Oct 07, 2020 By Kevin Riley

Aim for Agility: Digital Transformation for Healthcare Payors

When it comes to healthcare, every consumer expects their next experience to be as good as the best experience they’ve ever had. Here's how insurers can be agile enough to deliver that “gold standard.”... Read More

Digital Transformation, CEO, Healthcare & Life Sciences, CRM, Health Insurance Carriers, Customer Engagement

Colleagues wearing face masks at work in a manufacturing facility

Oct 06, 2020 By Eric Marotta

Digitization Doesn’t Have To Be Daunting: A 3-Part Framework for Manufacturers

Today, virtual is the name of the game. People want the ability to do business without having to meet in person. Manufacturers need to meet these expectations, too — here's how they can start ... Read More

Digital Transformation, IT, Manufacturing

Socially distanced customers queue outside a government building

Oct 06, 2020 By Kristen Sanders

4 Ways Technology Can Transform Government for Citizens and Workers

People expect the same functionality of Amazon, Lyft, and ZocDoc when dealing with governmental agencies and the public sector. What does this mean for the next normal in public sector customer experience? ... Read More

Digital Transformation, IT, Public Sector, Customer Experience

Oct 05, 2020 By James Johnson

How Digital Transformation Helped Robert Half Move Quickly During Crisis

Here's how Robert Half changed its culture and broke down silos to put the customer at the center of a digital transformation that lets the company “Say Yes” to ever-evolving customer expectations.... Read More

Digital Transformation, CEO, IT

Oct 01, 2020 By Samantha Steiny

Connect Apps and APIs: Jumpstart Your Way To an All-Digital Business

Reusable APIs allow businesses to accelerate app development and improve integration costs. Learn how leading organizations like Webster Bank and the Innovative Genomics Institute (IGI) at the University of California, Berkeley, used MuleSoft and Heroku low-code and pro-code app development tools... Read More

Digital Transformation, IT, Platform, Healthcare & Life Sciences, Financial Services

Sep 30, 2020 By David Schmaier

8 Ways To Speed up Digital Transformation

The pandemic has forced you to meet your customers’ expectations. To do so, you need to find a way to get a long and complicated digital transformation done now.... Read More

Digital Transformation, CEO

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

PayPal Views Its Sales Team as Artists, and That’s Driving Great Results

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money

A CDP May Not Cure Baldness, but It Can Really Help Your Business

Aim for Agility: Digital Transformation for Healthcare Payors

Digitization Doesn’t Have To Be Daunting: A 3-Part Framework for Manufacturers

4 Ways Technology Can Transform Government for Citizens and Workers

How Digital Transformation Helped Robert Half Move Quickly During Crisis

Connect Apps and APIs: Jumpstart Your Way To an All-Digital Business

8 Ways To Speed up Digital Transformation

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How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First