360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 10, 2019 By Kim Honjo

What Not to Miss at Dreamforce ‘19: Digital Transformation

When 84% of customers say the experience a company provides is as important as its products and services, it comes as no surprise companies are hustling to create the kind of personalized, convenient, and connected experiences customers now want. For many businesses, that means undergoing a digital... Read More

Dreamforce, Digital Transformation, Salesforce Ohana

Nov 07, 2019 By Chris O'Hara

How to Buy a Customer Data Platform

So, you’ve decided that your organization is ready to start the customer data platform (CDP) journey. You’ve built a dedicated team around data and identified key use cases you want to achieve with the technology. Now, it’s finally time to figure out which solution to buy. Here are five key buying... Read More

Digital Transformation, Data Management

Nov 01, 2019 By Adam Ward

What Is MuleSoft?

MuleSoft has been part of the Salesforce family for over a year. During that time, we’ve been helping companies achieve digital transformation by easily connecting all their business systems. So, what does MuleSoft do? Let’s explore the powerful world of integration. Technology innovation created... Read More

IT, Digital Transformation

Oct 26, 2019 By Anna Rosenman

How to Win IT Buy-In for Better Digital Experiences

While email marketing still factors highly in many university marketing plans, the old “batch and blast” days are gone, replaced by more subscriber-centric strategies. Boston College is working towards creating better personalized digital experiences for the school’s many constituents, including... Read More

Customer Story, Digital Transformation, Marketing, Marketing Cloud

illustration of astro in a medical office

Oct 22, 2019 By Mike Luessi

Why CRM in Healthcare and Life Sciences Makes Sense

You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. CRM software is centered around transforming the... Read More

CEO, CRM, Digital Transformation, Health Cloud, Healthcare & Life Sciences, Medical Devices and Diagnostics, Pharmaceuticals

Oct 03, 2019 By Anna Rosenman

What Is a CMS?

Having read a fair share of blog posts about content marketing, it’s rare that anyone dives into the basics of content management systems (CMS). You’re told to aim high and do more with content, and to do so, will need a CMS. So let’s take a very brief look at what a CMS is and why you need one. ... Read More

Community Cloud, Digital Transformation, IT, Personalization, Connections, Content Management

Oct 01, 2019 By Eric Marotta

5 Critical Steps to Optimize Productivity for Manufacturers

By 2021, 40% of manufacturers will have undertaken a complete, factory-wide digital makeover, that will include more AI, robotics, and blockchain. This digital transformation has major implications for the factory floor and associated supply chains and will impact the business side of... Read More

Digital Transformation, Manufacturing, Salesforce Ohana, Strategy

Sep 25, 2019 By Kristi Lundgren

How to Empower Employees to Deliver Better Constituent Experiences With Lightning Apps

Modernizing your organization’s legacy systems and embracing a digital transformation can be a daunting process. Luckily, a new set of government apps from Salesforce makes this process easier, and we’re here to guide you on this journey. Lightning Scheduler and Action Plans, and Salesforce Surveys... Read More

Apps, Customer Experience, Digital Transformation, Public Sector, IT

How Big Brother Big Sisters of America Led a Digital Transformation

Sep 23, 2019 By Stephanie Lottridge

How Big Brothers Big Sisters of America Led a Digital Transformation

What started as a temporary role for Pam Iorio at Big Brothers Big Sisters of America (BBBSA) ended up becoming a full-time gig as CEO of the organization. After a 29-year career in politics, including eight years in office as the 57th Mayor of Tampa, FL, Iorio took on her role as President and... Read More

CEO, Digital Transformation, Foundation

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

What Not to Miss at Dreamforce ‘19: Digital Transformation

How to Buy a Customer Data Platform

What Is MuleSoft?

How to Win IT Buy-In for Better Digital Experiences

Why CRM in Healthcare and Life Sciences Makes Sense

What Is a CMS?

5 Critical Steps to Optimize Productivity for Manufacturers

How to Empower Employees to Deliver Better Constituent Experiences With Lightning Apps

How Big Brothers Big Sisters of America Led a Digital Transformation

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First