MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Jan 05, 2017 By Kim Honjo

The 5 Revolutionary Technologies That Will Dominate 2017

Inventions, science, and technology leapt forward in the 20th century faster than any century prior. A hundred years ago innovators had just invented radio tuners and circuits, affordable automobiles, and the first ‘robot’ in 1921. Fast forward to now, and we’ve created an immersive digital world... Read More

Apps, Cloud, Customer Service, Featured, Innovation, IT, Marketing, Mobile, Social Media, Artificial Intelligence, IoT, Service, Customer Experience, Einstein, Platform

Jan 05, 2017 By Dan Hanrahan

How to Beat Low Morale and Create Employee Advocates Using Email

The way we’re working isn’t working. Some 33 percent of leaders across the country at companies of more than 100 employees are looking for another job right now. That’s one-third of all your leaders who have one foot out the door. Our workforce is falling prey to feeling undervalued and... Read More

Cloud, Marketing

Jan 04, 2017 By Heike Young

New Data: The Connected Customer's Wants and Needs in 2017

Alexa, slow down the pace of change. You've got to give marketers credit for trying to keep up with the constant changes in customer behavior over the past five, ten, and fifteen years. After the advent of email and social came a reliance on mobile, IoT, and now AI — and marketers are expected to... Read More

Marketing, Marketing Cloud

Jan 04, 2017 By Matthew Hutchison

4 Signs Your Digital Marketing Strategy is on the Right Track for 2017

A great digital marketing strategy fosters high levels of customer engagement and interaction with your brand throughout the customer journey. It also enables you to collect data that is essential to achieving your strategic goals. Are you effectively leveraging your mobile capabilities, social... Read More

Marketing, Digital Marketing, Strategy

Jan 03, 2017 By Liz Shivvers

How AI Has Changed Holiday Shopping Forever

Holiday shopping is changing fast. Personally, this is now the second year in a row that I bought 100% my holiday gift list (and cards and decorations) online. And I’m not alone. 2016 marked the first year consumers said they did more shopping online than in stores. Amazon, which accounts for... Read More

Marketing, Retail

Jan 03, 2017 By Robert Mcguire

Adding Ghostwriting to Your Content Calendar in 9 Steps

Your company’s leadership has a lot of expertise and passion that could be turned into quality content, but it takes time you probably don’t have. Using a ghostwriter can be a great solution for a marketing director trying to add genuinely valuable thought leadership to their editorial calendar,... Read More

Marketing, Small Business, Content Marketing

Dec 30, 2016 By Tiffany Hsu

The Biggest Social Media Showdowns of 2016

Remember the days when could only post a status on Facebook and Instagram was just for photos? Now we live in a world of filters, stickers, live streams, and so much more. As new technologies develop, we often see different social networks start offering the same features. As they duke it out for... Read More

Marketing, Social Media

Dec 29, 2016 By Lauren Kemp

3 Important Lessons of Social Customer Service on Twitter From 2016

Another day, another fire to put out. Working in customer service isn't easy, and working in social customer service is its own unique challenge. Not only are you dealing with angry customers, you're dealing with them in a very public forum. With service becoming a key differentiator for companies... Read More

Marketing, Social Media

Dec 29, 2016 By Heike Young

Podcast Fans, Listen Up: The 10 Most Popular Marketing Cloudcasts of 2016

Back in 2015, Salesforce launched our first marketing podcast: the Marketing Cloudcast. Since then, Joel Book and I have been interviewing marketing thought leaders, practitioners, and authors about key trends, technologies, and topics in marketing today. In 2016, we released 45 new episodes and... Read More

Content Marketing, Leadership, Marketing, Marketing Cloud, Social Media