You have established a solid brand, and your sales have been good. But it is time that they started getting better, and traditional advertising and online marketing only get you so far. You need something a little extra to really boost your brand awareness, and start establishing a solid foundation...
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In the context of the omnichannel mix, social media is at the epicenter of innovation. Not only does it have incredible capabilities for listening and publishing, but it’s also the nucleus for modern direct-response advertising for demand gen.
Now with emerging products like Facebook Messenger,...
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The worst thing you could do going into 2017 is to create a budget based on the way you do things today. Oh sure, you’re looking at conversion rates and reallocating what you are spending on the least successful channels to the most successful, but what about the things you haven’t yet tried?
Here...
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If there's one constant in social media, it's that nothing is constant. Social media is an ever-shifting landscape with new platforms popping up and competing for your attention. Established social media platforms must adapt to serve their audience while emerging platforms have to offer something...
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This time of year, we are drowning in holiday ads that are designed to inspire gift purchases. Clearly, marketers are taking advantage of this seasonal urgency. Stores are vying for consumers’ attention with a compelling message for THEIR product right when purchase decisions are being made.
While...
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No one wants to clash with her co-workers, but conflict inevitably has a way of happening. This is particularly true in the middle of the sales funnel, where marketing teams overlap and intersect with sales teams.
Much of this tension stems from disparate goals. Marketers tend to play the numbers...
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These days, it takes a lot more than just telling your audience how much your products will benefit their lives to actually get them to buy from you. Today’s customer is more savvy than ever, and he simply doesn’t care how fabulous your product is. He’s simultaneously pitting you against your...
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If you’re a marketer who aspires to introduce your product or service to C-level executives, you’re not alone. After all, they hold the purse strings. And they have the authority to make sweeping decisions. So it’s no wonder that many B2B marketers aim to reach them through their marketing...
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There’s only a week and a half left in 2016, and we’ve noticed one particular phrase that keeps popping up in emails and meeting invites: planning for 2017.
By now, there's no doubt that social media is crucial for the B2B space. Because regardless of whether you're selling highly complex B2B...
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