Aug 30, 2017 By Robert Mcguire

Make Employee Engagement for Your Freelancer Workforce a Priority Too

The growing gig economy can be a boon to startups and other businesses that need an agile workforce and want to minimize fixed labor costs. Freelance websites and marketplaces make it easier than ever to find that talent, and many apps are appearing that make it easier to manage the operational... Read More

Careers, Cloud, Corporate Culture

Jan 03, 2017 By Robert Mcguire

Adding Ghostwriting to Your Content Calendar in 9 Steps

Your company’s leadership has a lot of expertise and passion that could be turned into quality content, but it takes time you probably don’t have. Using a ghostwriter can be a great solution for a marketing director trying to add genuinely valuable thought leadership to their editorial calendar,... Read More

Marketing, Small Business, Content Marketing

Dec 14, 2016 By Robert Mcguire

The 10 Editing Stages a Content Marketing Manager Needs to Plan For

Content managers, let me ask you a question. Are you ignoring a stack of submitted drafts in your inbox? You know, all those articles you solicited from colleagues and freelance writers after last month’s strategy meeting? Each piece is supposedly ready for “editing,” but you’ve peeked at enough to... Read More

Content Marketing, Marketing