Mar 09, 2018 By Matthew Hutchison

How Digital Transformation in Healthcare Can Drive Better Patient Engagement

Like many industries, healthcare is undergoing rapid upheaval as a result of digital innovation. From the proliferation of mobile devices and wearables such as Fitbit, to the spread of online health information sites and telemedicine, to the growth of electronic health records and plethora of data... Read More

Marketing, Marketing Cloud

Aug 28, 2017 By Matthew Hutchison

3 Key Insights from New Research with Health and Life Science Marketers

It’s a tumultuous time for the health and life sciences (HLS) industry — one in which little is certain amidst a changing political, social, and economic atmosphere. But what is certain is that everyone (from patients to providers) is navigating an engagement dynamic that is a substantial shift... Read More

Industry Report, Marketing, Marketing Cloud

May 05, 2017 By Matthew Hutchison

5 Tactics for Better Digital Experiences for Health Insurance Members

There's no rest for weary healthcare insurance marketers. In a mere six months, the Open Enrollment Period will once again be upon us. Whether consumers purchase their insurance through a public or commercial exchange, tens of millions of Americans will once again need to select their health plan... Read More

Marketing, Customer Journeys, Strategy

Apr 03, 2017 By Matthew Hutchison

27 Insights to Help Guide Your 2017 Marketing Strategy

With the first few months of 2017 under your belt, you're hopefully well underway to completing your digital marketing strategy for the year ahead. To help you with the finishing touches, we've assembled some of our most popular posts by subject. But before you dig in, two quick reminders: Be... Read More

Marketing, Customer Journeys, Strategy

Jan 04, 2017 By Matthew Hutchison

4 Signs Your Digital Marketing Strategy is on the Right Track for 2017

A great digital marketing strategy fosters high levels of customer engagement and interaction with your brand throughout the customer journey. It also enables you to collect data that is essential to achieving your strategic goals. Are you effectively leveraging your mobile capabilities, social... Read More

Marketing, Digital Marketing, Strategy

Dec 06, 2016 By Matthew Hutchison

Why My B2B Sales Team Ignored My Marketing Content

Ready to cringe B2B marketers? It's estimated that 60 to 70% of the content produced by B2B marketing departments doesn't get used. At one point in my career, I would have said, "Thank goodness that doesn't apply to me!" But then I discovered that much to surprise, I was in the... Read More

Marketing, Digital Marketing, B2B Marketing

May 12, 2016 By Matthew Hutchison

Digital Marketing Strategy from GM OnStar, Weight Watchers and Nestle Waters

Though there are always many exciting announcements revealed at Connections, it never fails that Salesforce customers steal the show. Nothing resonates more than hearing directly from the world's best digital marketers on how they achieve their success.Connections 2016 was no exception. The... Read More

Marketing, Digital Marketing, Events

May 10, 2016 By Matthew Hutchison

Six Must-See Highlights from the Connections 2016 Keynote

Scott McCorkle, CEO of Salesforce Marketing Cloud, kicked off Connections 2016 in style. Though there were many memorable moments and game-changing announcements, let's check out six of highlights. Salesforce Stands for EqualityEvery member of the Salesforce team is proud that our company has... Read More

Marketing, Digital Marketing, Events