All sales leads are not equal. I know this is something that most sales and marketing leaders understand and it’s why they put lead qualification and validation into most of their sales, marketing and lead generation programs. They don’t want to waste time and money like the companies that Straight...
Read More
Every digital marketer knows that they need to have a "mobile strategy". In fact, marketing executives started demanding answers to "what's our mobile strategy" many years ago. As Benedict Evans said in his latest "Mobile is Eating the World" presentation, it's now...
Read More
You need only look at shopping behaviors this past holiday season to understand the impact of Amazon. Amazon has completely transformed business to consumer (B2C) selling. In doing so, it has become the world’s largest e-retailer, with over $100 billion of revenue in 2015 alone.
However, Amazon’s...
Read More
Lasting businesses are built on customer retention. But today, consumers are more connected, distracted, and informed than ever before. So the margin for error for crafting long-term customer relationships is razor-thin. Want evidence? Consider these stats from new research:
65% of consumers...
Read More
In 2016 CSO Insights reported that:
Fewer than 60% of B2B sales reps are hitting quota
Just 42% of marketing qualified leads are accepted and worked by sales
The #1 sales execution challenge is the lack of qualified leads
Sound familiar? It should because the situation has not changed much in...
Read More
We’re two weeks into 2017, which means you’ve had more than enough time to think about what your business did — or didn't — accomplish in 2016. Or you could skip over the part where you dwell on the past and just start making plans for the future.
Where to start? We recently spoke to a handful of...
Read More
Many of us set out to be more something this year.
More productive. More efficient. More work-life balanced. More fit. Or maybe being more well-read was on your list.
If spending more time reading wasn't on your list, maybe it should be. Reading boosts your vocabulary, improves your memory, and...
Read More
Creating customer journeys has become one of the latest trends to take over the email world. The idea is that marketers can map out different messages that align to the different steps a customer takes during the purchase process.
Customer journeys allow marketers to effectively deliver on one of...
Read More
This June, Digiday dubbed creative briefs “the worst pieces of communication in history.” And in a survey of 1,200 agency executives, not one participant said the creative briefs they receive are always complete and focused.
So how, given that they’re intended to align team members’ and...
Read More
