Sep 04, 2018 By Liz Shivvers

Understand Your Customers Better with an Industry Segmentation Strategy

Neeracha Taychakhoonavudh, Senior Vice President of Industries at Salesforce, has been blazing her own trail as a widely known technology executive and innovator. She sets Salesforce strategy and go-to-market initiatives across industries. She’s also responsible for curating an ecosystem of partner... Read More

Best Practices, Sales, Strategy

Nov 17, 2017 By Liz Shivvers

Dreamforce ‘17 by the Numbers

Whew! Last week Trailblazers from all over the globe (91 countries, to be exact) came together to learn, share, connect, give back, and blaze new trails together at Dreamforce ‘17. Exactly how big was the biggest software conference in the world this year? Words can’t even do it justice, so we... Read More

Dreamforce, Events

Jan 03, 2017 By Liz Shivvers

How AI Has Changed Holiday Shopping Forever

Holiday shopping is changing fast. Personally, this is now the second year in a row that I bought 100% my holiday gift list (and cards and decorations) online. And I’m not alone. 2016 marked the first year consumers said they did more shopping online than in stores. Amazon, which accounts for... Read More

Marketing, Retail

Nov 08, 2016 By Liz Shivvers

Women and Equality in the Workplace — Walking the Walk at Dreamforce

At Salesforce, equality is a core value for our company; we firmly believe that a diverse and equitable workplace is critical to our business. And we do more than give it lip service. This past year, we committed to Equal Pay for Women, took a stance against the discriminatory legislation in... Read More

Careers, Cloud, Dreamforce, Events, Leadership

Oct 07, 2016 By Liz Shivvers

4 Reasons Compassion Drives the World from Day 4 of Dreamforce

Whew! Dreamforce ‘16 has officially come to a close, and it was our biggest —and dare we say best —bash yet. Groundbreaking new AI technologies like Einstein were introduced, U2 brought the house down at Dreamfest, and together we raised almost $1 million for (RED) to support the work of the Global... Read More

Cloud, Dreamforce, Events

Sep 26, 2016 By Liz Shivvers

Businesses Predict Big Growth on the Horizon. Why All the Optimism?

66% of small businesses in the U.S. say they’re expecting to grow significantly within the next year. Why all the optimism? We surveyed entrepreneurs and executives to find out the strategies, tactics, and market factors at play that are giving rise to all this confidence. Here’s a snapshot of what... Read More

Small Business, SMB Spotlight

Sep 23, 2016 By Liz Shivvers

This Mind Trick Will Actually Make You Better At — and More Satisfied With — Your Job

How do you think about your job? Is it your passion, your calling, or simply a way to pay the bills? Does your work challenge and energize you, or are you counting the days (or decades) until you retire? Most of us assume that job satisfaction depends on factors that are often outside of our... Read More

Careers, Cloud

Aug 30, 2016 By Liz Shivvers

What’s Really Driving New Business Growth in 2016?

Things change fast in business. If it’s not a new technology shaking up your industry, it’s a shift in consumer expectations, a new disruptor on the block, or a revolutionary business strategy to test out. We know general change is the norm for any growing business, but what we don’t know are the... Read More

Small Business, SMB Spotlight

Aug 16, 2016 By Liz Shivvers

Epic Sales Fails – Lessons You Don’t Want to Learn the Hard Way

Learning lessons the hard way can be rough. But life doesn’t have to be a video loop of mistakes. Over time, the wise among us learn how to follow good advice when we hear it — both on what to do, and what not to do. That’s why we asked a group of sales pros to share their list of the top sales... Read More

Sales, Sales Cloud