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Back in 2015, Salesforce launched our first marketing podcast: the Marketing Cloudcast. Since then, Joel Book and I have been interviewing marketing thought leaders, practitioners, and authors about key trends, technologies, and topics in marketing today.
In 2016, we released 45 new episodes and interviewed guests from a cornucopia of industries — from B2B tech to nonprofit to the music industry.
We were also ecstatic to receive the Content Marketing Institute's Best Podcast Award in 2016. It's been an exciting year for our show. If you've been joining us for the ride, we thank you, and invite you to let us know your ideas for topics and guest suggestions anytime. (Just tweet me!)
From our 45 new episodes released in 2016, I’m now revealing the top 10 most popular Marketing Cloudcast episodes in terms of listener downloads. Enjoy!
We talk with NYT-bestselling author Jonah Berger about his latest book, Invisible Influence: The Hidden Forces that Shape Behavior. Like it or not, all of us are influenced by the words and actions of others — and that’s especially true for what we buy. Jonah explains the psychology behind this truth and shares how marketers can harness the power of social influence to reach a broader audience. Get ready to take notes on the most effective word-of-mouth marketing tactics, according to an influence expert and marketing professor at the Wharton School at the University of Pennsylvania.
Listen on SoundCloud.
The Marketing Cloudcast talks with Damon Waldron, Director of Demand Gen at BrightFunnel. Damon is an expert in data-driven marketing. In this Cloudcast episode, he talks us through actionable steps marketers can take to make better decisions and become more effective. He also explains how email marketers can lean more on data — and how small businesses can use the right tools appear larger than they really are.
Listen on SoundCloud.
We're pleased to interview Tim Kopp, Venture Partner at Hyde Park Venture Partners, former CMO of ExactTarget, and all-around marketing visionary. What skills do today’s best marketers possess? What sets their strategies apart? And how can marketing leaders craft a company culture and ethos that attract significant talent to their teams? Listen as Tim explains why there’s never been a better time to be in marketing and shares his inspirational vision for the future of the industry.
Listen on SoundCloud.
The Marketing Cloudcast talks with Chief Content Officer of MarketingProfs and best-selling author Ann Handley. In this episode, Ann shares her top writing tips to help marketers sharpen their skills, whether they work in content marketing, social media, email, or marketing leadership. Ann also explains why great writing continues to be the foundation of great marketing — today more than ever, as we live in a world of content saturation.
Listen on SoundCloud.
Catherine Wood joins the show. Catherine has made her career in retail and lifestyle marketing, working as director of relationship marketing for NordstromRack.com and HauteLook, and senior marketing manager for Disney Media Networks and Games. In this episode, Joel and Heike look at the entire customer journey from Disney’s perspective, discover Catherine’s most tried-and-true strategies for customer lifecycle marketing, and consider what channels marketers might mistakenly be overlooking.
Listen on SoundCloud.
We loved talking with Cal Newport, author of Deep Work, an instant WSJ bestseller and Amazon’s Best Business Book for January 2016. Does it feel harder than ever to stay on top of your job responsibilities as a marketer? Cal says most people have lost the ability to deeply focus — spending their days in a frantic blur of e-mail and social media, not realizing there’s a better way. In this episode, Cal explains how to transform your daily habits and cultivate a deep work ethic to be the best, most productive marketer you can be.
Listen on SoundCloud.
The Marketing Cloudcast interviews Jesse Noyes, Senior Director of Marketing at Upserve. In this episode, Jesse shares career advice for marketers at every stage of their careers. Thinking about pursuing a new job or settling into a brand-new one — or somewhere in between? Listen as Jesse explains his best networking, learning, and promotion-earning tips.
Listen on SoundCloud.
We were honored to talk about the future of marketing with Scott McCorkle — who has since moved on from Salesforce, but was then CEO, Salesforce Marketing Cloud. In this special episode, Scott joins the Cloudcast to talk about the marketing trends and challenges he expects to see in the months to come. We also ask Scott: What are the unique career skills today's marketers need? What are the cornerstones of an effective customer journey strategy? How are the world’s best marketers acquiring and using data to engage customers better — and getting better results?
Listen on SoundCloud.
Mat Sweezey, Principal of Marketing Insights at Salesforce, brings all the major insights to life from the State of Marketing Report. This report surveyed 4,000 marketers worldwide about their top priorities, challenges, and marketing activities. In this podcast episode, Mat takes us through the key highlights of the report and shares action steps for marketers based on the data.
Listen on SoundCloud.
Rebecca Lieb — marketing analyst, author, and advisor — joins the show. Seems like everyone’s doing content marketing nowadays, so what are marketers still getting wrong about it? In this episode, Heike and Joel ask Rebecca how marketers can improve their content strategies. Listen as Rebecca also shares her vision for the contextual content of the future.
Listen on SoundCloud.
If you’re not subscribed to the Marketing Cloudcast, these 10 episodes are the perfect place to start. As you plan 2017 marketing strategies, there’s no better way to make sure you’re ahead of trends — and your customers’ wants and needs — than learning the latest trends and tactics from leading marketers.
New to podcast subscriptions in iTunes? Search for “Marketing Cloudcast” in the iTunes Store and hit Subscribe, or click here. You can also find the Marketing Cloudcast on Stitcher and Google Play Music.
