To all the manufacturing professionals out there, join thousands of your industry peers for a three-day journey at this year's Connections in Chicago, the digital marketing, commerce, and customer service event of the year. Part of the agenda at Connections will cover the latest trends in...
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At its core, marketing is all about the relationships that brands build with their consumers. A perfectly timed email, a piece of video content that wows, a witty social post — all of these seemingly simple moments show that marketers are matchmakers.
And there’s perhaps no better place for...
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Known for its stunning architecture and beautiful skyline near the shores of Lake Michigan, Chicago is the perfect backdrop for Salesforce's newest event for digital marketing, commerce, and customer service professionals, Connections 2018. If you're planning to attend, this is your...
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This week’s episode of the Marketing Cloudcast offers insights into how meaningful relationships and purpose-driven marketing can lead to a successful career. Fitness buffs and fans will be excited to know that we were able to spend time with Spencer Rice, the former CMO of SoulCycle and current...
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In case you’ve never worked with Salesforce before, I’ll let you in on a not-so-secret secret: our customers are our #1 priority. This is particularly true when we bring our customers together with Salesforce leaders for executive briefing meetings. In my role at our Salesforce Innovation Center, I...
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The growth of digital has shaken up everything we thought we knew about retail. Giants have fallen. Major new players have emerged, seemingly from nowhere. Yet, despite the uncertainty, the retail industry is teeming with opportunity.
According to a recent report from Salesforce and Deloitte,...
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Rumors around the European Union’s General Data Protection Regulation (GDPR) have turned into full-on rumblings in recent months, as the new rules go into effect in May. The EU regulation will affect how marketers across every business and industry interact with consumers.
In practice GDPR will...
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Generating marketing leads can sometimes feel like chasing tennis balls. And if you're part of a small marketing team, you'll want to to avoid running in different directions to chase down those leads, and instead identify the best ways to reach your target audience.
Here are 5 tips that will...
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The latest Marketing Cloud release went live on April 21‚ 2018. We’re excited to bring you features that empower marketers with deeper consumer insights and make it easier than ever to increase productivity, personalize interactions, and maintain a trusted connection with your customers.
Learn more...
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