On the Marketing Cloudcast this week, we’ll look at how you can use copywriting to creatively break boundaries while building a brand. We talk to Pres Maxson and Ryan Felton, our lead copywriters at Salesforce, to learn about voice, tone, guidelines, messaging, collaborating on integrated teams,...
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Digital advertising is expected to grow by approximately 18% globally in 2018, to $269 billion, according to data reported on statista.com. Given this expected double-digit increase, digital advertising must be working — right?
Maybe. Maybe not.
There are results — and then there are the right...
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Registration for Connections is live! 🎊 Save your spot now, and get ready to be inspired, learn, and network with fellow Trailblazers. Blaze your trail to better consumer engagement, and gain actionable knowledge and insights from breakout sessions, industry experts, innovative partners, and...
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How many times have you heard a retail executive say, “We must put the customer in the center of everything we do”? Between all the conferences you’ve attended, articles you’ve read, and internal meetings you’ve held, you may even be feeling some fatigue around the term consumer...
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With 91% of advertisers already having a data management platform (DMP) or planning to use one in the next year, the marketing world is taking decisive steps to capture, unify, and activate consumer data.
Using data to understand consumer behaviors and preferences is a hot topic for advertisers....
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The next five years will be busy for the mortgage industry: Up to 17 million first-time home buyers will join the housing market by 2023. Most will be between 20 and 39. That’s a majority of eager house hunters who live constantly connected to services, friends, and brands via technology. When they...
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John Freyer is the Director of Digital Strategy at Melissa & Doug, a wooden toy company aiming to "take back childhood" with imaginative play. He is one of the many Trailblazers out there who's using his Salesforce knowledge to transform business processes and help his company be...
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Like many industries, healthcare is undergoing rapid upheaval as a result of digital innovation. From the proliferation of mobile devices and wearables such as Fitbit, to the spread of online health information sites and telemedicine, to the growth of electronic health records and plethora of data...
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Artificial intelligence is dominating marketing conversations these days. For all the chatter, many companies still haven’t made the leap toward investing in AI. According to the fourth annual “State of Marketing” report, about half of marketing leaders currently use AI in their organizations....
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