MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Apr 20, 2018 By TJ Wynn

My Summer Internship at a 25,000-Employee Startup

This edition of Trailblazer Voices focuses on a Trailblazer in the making: TJ Wynn, a Futureforce MBA intern from the Summer 2017 class. Futureforce is core to Salesforce’s commitment to workforce development, helping to train and hire for the jobs of tomorrow. This post originally appeared on TJ’s... Read More

Careers, Marketing, Trailblazer Story

Apr 19, 2018 By Michele Davolos

You Can't Spell Retail Without AI: How Stonewall Kitchen Maximizes Online Conversions (and Sales!) with AI

In the website Creative Portland, a non-profit agency supporting the arts in Portland, Maine, Ian Marquis described himself like this: “I make things. Sometimes practical. Sometimes beautiful. Always interesting.” Among the interesting things Ian makes are music (he’s got five independent albums to... Read More

Marketing, Marketing Cloud, Artificial Intelligence

Apr 17, 2018 By Kurt Smith

Connections '18: Learn in Whatever Format You Learn Best

Connections will have over 500 sessions, so everyone can walk away with useful information. We recognize that people learn best in unique and different ways - discussions, hands-on experience, listening, amongst many other ways. That is why, at Connections, we are providing a variety of types of... Read More

Events, Marketing, Retail, Customer Service, Connections, Company

Apr 13, 2018 By Kelsey Jones

Relationship (Marketing) Advice: How to Be a Brand People Fall In Love With

Relationships go through twists and turns, ups and downs, ebbs and flows. They take work and attention. This is true of every relationship, including those between brands and their consumers. Marketers can no longer (or at least rarely) depend on their product strengths alone to earn them a loyal... Read More

Marketing, Customer Journeys, Marketing Cloud

Apr 12, 2018 By Rob Garf

The Reality of Customer Experience: Overpromised and Underdelivered

The concept of ‘consumer experience’ has been such a hot topic of conversation for so long, you’d think that every brand is prioritizing customer-centricity and succeeding by delivering superior experiences. But you’d be wrong. In today’s shopping climate, retailers and brand leaders seem to... Read More

Marketing, Marketing Cloud, Retail

Apr 06, 2018 By Paul Cordasco

How to Make the Most of Your First-Party Data

There’s no question that leading marketers are driven by data. However, while Salesforce’s “State of Marketing” report says that the highest-performing marketers use DMPs as their most essential marketing technology, “only 23% of marketers are extremely satisfied with their ability to use customer... Read More

Marketing Cloud, Analytics, Marketing

Apr 05, 2018 By Kandice Carlson

You Can’t Spell Retail Without AI: How Retailers Make Every Experience Matter with AI-Powered Recommendations

From browsing online to seeing an Instagram ad to shopping at a local store, consumers have so many possible steps and micro-moments during the buyer journey. On top of that, many shoppers want ease, efficiency, and speed in every experience. Retailers, then, are constantly challenged to identify... Read More

Retail, Marketing, Marketing Cloud, Artificial Intelligence

Apr 03, 2018 By Salesforce

Do You Have a Story to Tell? Salesforce Connections Call for Speakers is Live!

With Connections rapidly approaching, we launched our Call for Speakers this week. We are really excited about this year’s new lineup of topics and are looking for great partners and customers to help us round out our roster. A reminder that we are looking for speakers, not fully baked... Read More

Marketing, Events

Mar 30, 2018 By Ronnie Brant

Unlock Your Audience with Three Simple Tricks

It's Thursday night and you get home from work. The latest episode of your favorite show is about to come on and you need to eat dinner. What happens next? In the past you either watched it or missed out. But now you have more options, and likely have more programs fighting for your attention. What... Read More

Marketing