Some of your best customers may not actually have a direct relationship with your brand. Instead, they may mainly interact with your brand through resellers, who indirectly represent your brand and sell your products and/or services.
Many resellers, like financial advisors and gym instructors,...
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For our latest episode of the Marketing Cloudcast, we brought industry experts Rob Garf, VP Industry Strategy and Insights, and Caila Schwartz, Senior Business Intelligence Analyst to share their thoughts on the latest trends and how to put these into practice in 2019.
According to Rob, “[These...
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What a year! 2018 brought us deeper advancement in AI, with features like voice, predictive actions and bots becoming more commonplace. We also saw customer experience move to the forefront of nearly everything, bringing much deeper levels of personalization into our day-to-day lives — both...
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Phew! You made it — congrats! You survived yet another holiday season. No, I’m not referring to travel nightmares or the boring conversations you had with your 3x removed cousin who lives to tell stories about his cat. I’m talking about the long hours, creative brain power, and top-notch execution...
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Customers’ demand for constant, personalized, seamless experiences, has skyrocketed. According to Salesforce’s Second Edition State of the Connected Customer report, 67% of customers say their standard for good experiences are higher than ever.
These raised expectations are likely due to customer...
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Acquiring new customers can be a daunting responsibility for any SMB marketer.
But, every SMB has plenty in their customer acquisition arsenal. They only need to execute on the skills already in their toolbox.
Here’s how small and medium-sized businesses can gear up to achieve enterprise-level...
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According to the State of the Connected Customer report, 79% of consumers say the experience a company provides is as important as its products and services. Increasingly, consumers also expect those experiences to be personalized just for them.
Creating personalized customer experiences at scale...
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At Dreamforce 2018, Salesforce unveiled Customer 360 – the new platform capability that makes Service, Marketing and Commerce work together more seamlessly, based on a complete understanding of the customer. This is the second in a series of blog posts from the Salesforce Customer 360 team. This...
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In the five years since we released the first State of Marketing report, marketers have seen a remarkable amount of change. The amount of data brands have access to has exploded, channels have proliferated, media has matured, market segmentations have granularized, and budgets have expanded. The...
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