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Alexis Mosier
Alexis Mosier is a product marketing associate manager and digital advertising expert for Salesforce Marketing Cloud. When she's not driving messaging and competitive strategy for the Data & Audiences products, you can find her planning her next adventure or cheering on her alma mater (Hook 'em!). Follow her musings on Twitter at @alexis_mosier.
Marketers don’t always know how to measure the effectiveness of digital ad campaigns. Often, they receive conflicting direction from their leadership — or from the industry — about gauging the success of marketing campaigns.
Some industries, like healthcare, and B2B, are transforming how they...
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In an age when consumers demand more relevant, personalized brand experiences than ever before, data-driven advertising strategies are key to increasing leads and improving ROI.
Digital advertising is the most targetable, measurable, cost-efficient, and quick-to-implement way to do this. Magna...
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At the core of any successful marketing strategy lies the consumer. And this modern consumer is a digitally savvy researcher, an empowered buyer, and a connected device user. They pay attention to how brands act, especially when it comes to social and political issues. More than that, they often...
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You know the feeling: that “night-before-the-first-day-of-school,” “can’t sleep” sense of childlike excitement? With Dreamforce just around the corner, we are all about it. Soon, the smartest minds in marketing will converge in San Francisco to learn with — and from — fellow Trailblazers. We can’t...
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