The latest Marketing Cloud release is now live! With each release, Salesforce Marketing Cloud builds on our promise to empower marketers by giving them a platform to unify and manage customer data, personalize content and offers with AI, engage across every channel, and measure results.

With these new capabilities, you can learn more about the customer, personalize interactions to drive engagement, and engage with customers across every channel.

Watch the New Feature Overview webinar to learn more about new product updates with insight from Salesforce experts. For further details, see:

Top Feature Demos >

Release notes >

Top Feature FAQ >


New feature highlights include:


Transactional messaging for SMS

The Transactional Messaging API for SMS allows customers to send and track transactional text messages in real-time, such as purchase confirmations, receipts, password resets, and financial alerts. Coupled with the Transactional Messaging API for Email, marketers will now be able to power multi-channel transactional journeys. Learn More.


In-app messaging for mobile apps

In-app messaging enables marketers to create and send rich messages to their mobile app users through Journey Builder. Learn More.


Einstein Send Time Optimization

Einstein Send Time Optimization allows marketers to use a Journey Builder activity to select the best send time for each individual email subscriber, based on engagement. Learn more.


Social Studio Persona Insights

Social Studio Persona Insights allows marketers to create dashboards to analyze specific social audiences and uncover persona-specific insights from Twitter data. Create a Persona Insights dashboard from social listening cards, Workbench cards, Service Cloud CRM contacts, and more. Learn more.


Audience Studio Connector for Interaction Studio

The Audience Studio Connector for Interaction Studio allows marketers to take advantage of real-time decisions to personalize content based on media exposure and activate audience segments for advertising. Learn more.

Want more? Join our Marketing Cloud Trailblazer community to learn best practices and stay in touch with the latest and greatest from Marketing Cloud! Be sure to opt-in to Marketing Cloud communications to get the latest on Marketing Cloud Releases.