Ashwini Zenooz and John Strain

Jun 14, 2019 By Ashwini Zenooz and John Strain

Reimagining the Patient Experience: What Healthcare Can Learn From Retail

There’s no doubt that today’s consumers place a high value on the experience they receive from the organizations they interact with. Salesforce’s latest State of the Connected Customer research proves it: 80% of customers say their experience with a company is as important as its products. The... Read More

Connections, Healthcare & Life Sciences, Marketing, Health Insurance Carriers, Health Plans, Providers

May 08, 2020 By Ashwini Zenooz

How a Toronto Hospital Launched a COVID-19 Assessment Solution in Record Time

Women’s College Hospital (WCH), a fully affiliated teaching hospital of the University of Toronto, is normally outpatient only. They don’t have inpatient beds and they don’t have an emergency room. But with a global pandemic occurring, nothing is normal. Recently, the hospital transformed its... Read More

Digital Transformation, IT, Health Cloud, Healthcare & Life Sciences, Leading Through Change, Providers

Feb 21, 2020 By Ashwini Zenooz

Let's Talk About Better Healthcare Experiences: Meet Us at #HIMSS20

Update March 2, 2020: As the coronavirus (COVID-19) continues to spread around the world, we have a heightened awareness at Salesforce of our responsibility to our employees, customers, and partners during this important time. While this is a developing situation, we are implementing initial safety... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences, Providers

Nov 05, 2019 By Ashwini Zenooz

New Research: Healthcare Consumer Trends

For decades, healthcare consumers have struggled to understand and navigate a complex, heavily-siloed ecosystem of providers, insurers, pharmaceutical companies, and medical device companies. But as digitalization and connected experiences become the norm across industries, healthcare and life... Read More

CEO, Health Cloud, Healthcare & Life Sciences, Customer Experience, Industry Report, Research, Health Insurance Carriers, Health Plans, Medical Devices and Diagnostics, Pharmaceuticals , Providers

Jul 18, 2019 By Ashwini Zenooz

Putting Patients at the Center: Q&A With NYU Langone Health

I recently had the opportunity to interview Nader Mherabi, CIO at NYU Langone Health, about the importance of patient-centricity. Here are the highlights from our conversation. NYU Langone Health is one of the nation’s premier academic medical centers. Its trifold mission — to serve, teach, and... Read More

CEO, Customer Story, Health Cloud, Healthcare & Life Sciences, Providers

Feb 20, 2019 By Ashwini Zenooz

Salesforce Named Leader in Healthcare CRM by KLAS Two Years in a Row

As the world becomes more digitized, consumers are demanding more from their healthcare experience, including the ability to communicate with care teams, easily access health information, and schedule appointments from any device, at any time. Meanwhile, healthcare providers are racing to meet... Read More

Health Cloud, Healthcare & Life Sciences, Providers

Feb 20, 2019 By Ashwini Zenooz

Providing the Best Patient Experience Dominated the Healthcare Conference HIMSS 2019

Last week, more than 45,000 healthcare information and technology professionals from all over the world converged in Orlando to attend the annual conference of the Healthcare Information Management Systems Society (HIMSS). HIMSS brings together people from all sectors of healthcare and beyond —... Read More

Healthcare & Life Sciences, Health Cloud, Providers

Feb 05, 2019 By Ashwini Zenooz

Taking the Next Step in Digital Healthcare Transformation

For more than a decade, the healthcare industry has been focused on taking the first step toward digital transformation. For healthcare providers, this involves transitioning from paper-based to electronic health records (EHRs). As I’m sure many of my healthcare colleagues would agree, the... Read More

Health Cloud, Healthcare & Life Sciences, Providers

Jan 17, 2019 By Ashwini Zenooz

Interoperability: Building a Connected Healthcare Platform

More than a decade ago, hospitals and physicians began transitioning from paper-based to electronic health records (EHR) to facilitate the exchange of patient information. Since then, more than 95% of hospitals and nearly 90% of office-based physicians have adopted an EHR system, according to the... Read More

Health Cloud, Healthcare & Life Sciences, Providers