Editor's note: This article is among our most popular, so we’ve updated it recently to keep things fresh.
Marketers today have their work cut out for them. The average customer uses 10 channels to communicate with companies, which means the digital marketing landscape is more fragmented than...
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Tethered to smartphones and accustomed to nonstop innovation, today’s customers are more informed and less loyal than their predecessors. The experience a brand offers is now its key differentiator — and customers are voting for great experiences with their wallets. More than 50% of consumers have...
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Let’s say you’re going to a wedding this weekend and want to treat yourself to something like a new pair of shoes. You shop around online and after filling and abandoning a series of carts, you place an order.
Fast-forward to two weeks after the wedding, you’re still seeing advertisements for shoes...
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The role of a Customer Experience (CX) Lead is quickly growing to be one of the most important roles in an organization as they begin to transform their business. The role’s primary function is to connect departments to align the company on one goal: a happy customer. When you have happy customers,...
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With all the places to find entrepreneurial inspiration these days, it’s easy to miss some of the best advice. That’s why it’s important to make sure your social feeds are on point when you’ve got a precious few minutes of spare time.
We’re here to help! Here are 10 up-and-coming Instagram accounts...
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Marketers are increasingly on the hook for proving their value. Most marketers have elevated their reporting beyond campaign activity, to focus on revenue impact — the real goal. In fact, 72% of marketers say they report on revenue impacts. However, only 25% of all marketers are more than somewhat...
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Editor's note: This article is among our most popular, so we’ve updated it recently to keep things fresh.
For marketers and business owners, understanding the nuances and personality quirks of each generation is part of the fun — and part of the challenge.
Understanding each audience helps us...
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Even after years of sending email, the way deliverability works remains a mystery to many marketers. If an email is sent and no one receives it, was it actually sent? In this two-part series and accompanying webinar, we will explore common misconceptions and provide tools to improve email...
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The retail community can always expect to get a few nuggets of wisdom from Sucharita Kodali, VP and Principal Analyst at Forrester. Whether on stage at one of the many retail conferences worldwide, on a cable news show or chatting with the Retail TouchPoints team, she has the ability to...
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