In this episode we discuss the #1 question organizations ask themselves over and over again, “How can we build a stronger partnership between sales and marketing?” To drive pipeline, increase sales, and ultimately, drive growth across the whole organization it is imperative for sales and marketing teams to align. We chatted with longtime sales veteran Ed McDonnell about working across sales and marketing. During our conversation, we asked him, “What makes up the DNA of a great salesperson and what are some leadership tips for becoming a first-time manager?” 

Listen to the Marketing Cloudcast: Sales and Marketing Alignment Advice from a Sales Leader to hear his answer.

 

 

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If you have an interesting topic that you’d like us to cover on the Marketing Cloudcast, let us know! Or email your suggestions to cloudcast@salesforce.com.