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Rebecca Otis Leder
Rebecca Otis Leder is a Marketing Manager at Salesforce, creating innovative strategies to improve how Salesforce customers get started, implement, and grow with the Salesforce Customer Success Platform. She is also a blogger, speaker, mentor, and instructor for groups like Year Up, Goldman Sachs 10,000 Small Businesses, BlogHer, General Assembly, Loyola University, University of Indiana Kelley School of Business, and DePaul University. She was named an Austin Business Journal Women of Influence Profiles in Power Rising Star Finalist in 2012 after founding her own marketing consultancy. She's an avid LinkedIn-er too. Let's connect @TheRebeccaLeder.
There’s nothing like the rush of winning new business. For a long time, marketing departments poured energy into messaging and product positioning to lure new people to their brands. However, while creating new sales leads will always be part of the job, it’s equally important to convert existing...
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While some are preparing their New Year's Resolutions, others have already begun hustling with their 2017 marketing plans and budgets. What are your new business and marketing goals? Where should you spend? Where should you focus your promotional efforts and campaigns? What are the latest...
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While many of us are watching the Wells Fargo hearing recordings, you may have noticed a focus on the marketing tactic of cross-selling on the Senate floor. As a Marketing Consultant working with customers across industries-including Financial Services-I thought we should take a look at what cross...
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The wave of 1-to-1, personalized marketing is in full effect. One-to-many marketing (one brand marketing to an audience of many) has flipped and individual consumers have more decisions to make, like, "Which companies do I interact with, invest in, spend time with, and become loyal...
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For decades, marketers have measured their success on the same goals: Revenue, ROI, reach, exposure, and engagement (opens, clicks, views, shares).While these measurements remain intact to prove the value of marketing investments and the impact of any marketing initiative, they all have one thing...
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2015 was the year of the customer journey, 2016 is the age of the customer. As marketers get to know customers better and we, as customers, are more connected than we ever have been, what do we really want from our favorite and most relied-upon brands, products, and services? What are some ways to...
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They want to feel like you know them, hear them, and you’re their trusted friend -- you’re there when they need you, and sometimes when they don’t, but you’re helpful and fun, and enhance their life by being you.
Let’s face it, marketing is sometimes still seen as an adversary, an invader, and an...
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With more technology at fingers' length comes more mobility, more flexibility, and more accessibility enabling professionals to be productive, no matter where they are. According to a Successful Meetings survey, 48% of nearly 100 corporate meeting planners, association representatives, and...
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