360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Woman uses mobile payment option at checkout

Oct 09, 2020 By Chris Jacob

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations

Discover how data-driven marketing techniques can help you identify potential customers and buyers with the highest likelihood of finding value in your product or service... Read More

Customer Engagement, Marketing, B2B Marketing, B2C Marketing, Marketing Personalization, Retail

Oct 08, 2020 By Martin Kihn

A CDP May Not Cure Baldness, but It Can Really Help Your Business

Disconnected data makes customer connections harder. See how Casey’s General Stores added new layers of personalization to its messaging and experienced a 16% lift in conversion rates... Read More

Customer Engagement, Marketing, Marketing Cloud, Data Management, Digital Transformation, Marketing Personalization

Sep 03, 2020 By Kyle Teague

How To Create the Ultimate NBA Fan Experience When the Stands Are Empty

How do you market to fans when there are no fans in the stands? That sounds like a line from a Dr. Seuss riddle, but it’s the very real challenge that NBA and WNBA organizations face this summer. Here's how Pacers Sports and Entertainment worked to create the ultimate fan experience... Read More

Customer Engagement, Marketing, Service Cloud, Marketing Personalization, Marketing Automation, Customer Experience, Customer Journey

Feb 24, 2020 By Conor Wiegmann

Podcast: Embracing Multicultural Marketing as a Necessity

Marketers who want to enter the international landscape need a different approach. Today’s era of endless connectivity demands a change in the way they interact with customers. Now, startups can harness the power of the internet to connect with new groups of consumers on a global scale. Some of... Read More

Marketing, Marketing Cloud, Marketing Cloudcast, Marketing Personalization

Dec 20, 2019 By Lauryl Denega

Retailers Put Real-Time Engagement on Their Nice List This Holiday Season

As retailers prepare for events throughout the year, marketers spend time analyzing data to find out more about seasonal buyers and their shopping habits, map buying milestones to calendars, and create gift guides to align with price, category, gender, and more. While these are tried and true... Read More

Marketing, Marketing Cloud, B2C Marketing, Marketing Personalization, Retail

Drive growth with data and artificial intelligence

Dec 15, 2019 By Andy Simmons

How to Start Driving Growth With Data and Artificial Intelligence

You’ve likely heard that artificial intelligence (AI) is a powerful technology packed with all kinds of potential to enhance your marketing initiatives. You may also be a little anxious about starting to use it, as many marketers are. That’s okay — new technologies are often exciting, but they can... Read More

Marketing, Artificial Intelligence, Marketing Personalization, Research

Dec 06, 2019 By Paul Cordasco

3 Ways Every Marketer Should Think About Their Data

If you suddenly arrive via a time machine from — say 2010 — into a modern discussion of marketing strategy, it might jump out to you that the focal point of the discussion has shifted from the “Big Idea” to “Big Data.” Marketing discussions in 2010 would have, in many cases, spent time uncovering... Read More

Marketing, Marketing Cloud, Marketing Personalization, Data Management

Dec 02, 2019 By Andy Simmons

6 Ways to Use Web Behavior to Connect the Customer Journey

You may be familiar with the saying, “the eyes are the windows to the soul.” In more plain speak, it’s the idea that you can tell a lot about a person’s thoughts and feelings through their eyes and the subtle signals they give off. What about when you can’t actually see someone’s eyes, though? What... Read More

Marketing, Customer Journey, Marketing Personalization

Nov 29, 2019 By Daniel Skyes

A Marketer's Guide to Creating Omni-Channel Digital Experiences

Right place, right time, right message — it’s nirvana for every marketer, but few brands have cracked it. Why? Only recently have marketers been able to unify and execute across all customer touchpoints with ease, thanks to the introduction of next best action journey orchestration tools. But, more... Read More

Marketing, Marketing Personalization, Omni-channel

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Data as the Driver: Lookalike Modeling and More To Help Your Brand Meet Customer Expectations

A CDP May Not Cure Baldness, but It Can Really Help Your Business

How To Create the Ultimate NBA Fan Experience When the Stands Are Empty

Podcast: Embracing Multicultural Marketing as a Necessity

Retailers Put Real-Time Engagement on Their Nice List This Holiday Season

How to Start Driving Growth With Data and Artificial Intelligence

3 Ways Every Marketer Should Think About Their Data

6 Ways to Use Web Behavior to Connect the Customer Journey

A Marketer's Guide to Creating Omni-Channel Digital Experiences

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First