360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 15, 2019 By Rachel Boyles

I Love My Data: How to Make First-Party Data Your Biggest Email Asset

First-party data is the data that a company collects itself. It’s the data collected at acquisition from a web form or an event. It’s also the data collected when a customer makes a purchase or downloads a whitepaper. It can include company-specific data, customer-specific data, demographics,... Read More

Data Management, Marketing, Marketing Cloud, Marketing Personalization

Sep 14, 2019 By Kelsey Jones

Drive Personalized Customer Engagement With Listening

In the age of Amazon, personalization that stops at “Dear [FirstName]” doesn’t cut it anymore. Customers know that marketers have the potential to create great personalized content, so expectations are higher than ever. It’s our job, as marketers, to meet — and exceed — those... Read More

B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization

Aug 29, 2019 By Kelly Miller

The Evolution of AI: How Marketers Can Use AI to Drive Marketing ROI

We are in the midst of transformation. More and more, today’s customers expect seamless, personalized, predictive journeys. Today, 64% of customers now expect tailored engagement based on past interactions, and 62% of customers expect companies to adapt based on their actions and behavior.... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Marketing Personalization, Customer Experience

Aug 26, 2019 By Megan Reynolds

Marketing Cloud August 2019 Release Is Live!

The latest Marketing Cloud release is now live! With each release, Salesforce Marketing Cloud builds on our promise to empower marketers by giving them a platform to unify and manage customer data, personalize content and offers with artificial intelligence (AI), engage across every channel, and... Read More

Marketing, Marketing Cloud, Marketing Personalization

Jul 15, 2019 By Megan Hostetler

3 Steps for Retailers to Personalize Messaging at Scale

In retail, the customer is always right. But with 55% of shoppers describing their retail experiences as disconnected, it’s become the retailer’s responsibility to personalize experiences in order to meet customer expectations. This responsibility stems from more than just the old retail mantra.... Read More

B2B Commerce, B2C Marketing, Marketing, Marketing Cloud, Marketing Personalization, Retail

Apr 18, 2019 By Kelsey Jones

Engage Your Customer With These Experience Strategies

Tethered to smartphones and accustomed to nonstop innovation, today’s customers are more informed and less loyal than their predecessors. The experience a brand offers is now its key differentiator — and customers are voting for great experiences with their wallets. More than 50% of consumers have... Read More

B2B Marketing, B2C Marketing, Customer Experience, Email Marketing, Marketing, Marketing Cloud, Marketing Personalization

Mar 26, 2019 By Chris Jacob

How to Create Powerful Personal Customer Experiences in Real Time

Interacting with customers in real time is a priority for marketers, but it’s also a major challenge. Customers now have nuanced and sophisticated expectations for real time engagement from brands, which go far beyond timely social media replies. For marketers to engage customers in real time, they... Read More

Marketing, Marketing Personalization, Email Marketing

Sep 27, 2018 By Chris Jacob

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

Each year, Trailblazers from all over the world gather at Dreamforce to share brand success stories, information on current industry trends, and plans for adapting to future changes in the ever-evolving world of marketing. At this year’s Marketing Cloud keynote, Intelligent Marketing for the... Read More

Advertising, B2C Marketing, Customer Experience, Customer Journeys, Digital Marketing, Digital Transformation, Email Marketing, Marketing Cloud, Marketing Automation, Marketing Personalization, Personalization, Marketing

Sep 26, 2018 By Patrick Willer

Hyper-Personalizing Your Product Offering

The distinct boundary between Business-to-Business (B2B) and Business-to-Consumer (B2C) companies is evaporating as they now operate more like B2B2C companies. Never before have companies been able to get so up close and personal with consumers — that is, if they seize the opportunity to do so.... Read More

B2B Marketing, B2C Marketing, Best Practices, Ecommerce, Marketing Personalization

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

I Love My Data: How to Make First-Party Data Your Biggest Email Asset

Drive Personalized Customer Engagement With Listening

The Evolution of AI: How Marketers Can Use AI to Drive Marketing ROI

Marketing Cloud August 2019 Release Is Live!

3 Steps for Retailers to Personalize Messaging at Scale

Engage Your Customer With These Experience Strategies

How to Create Powerful Personal Customer Experiences in Real Time

The Latest in Intelligent Marketing from the Marketing Cloud Keynote at Dreamforce ‘18

Hyper-Personalizing Your Product Offering

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First