Lauryl Denega

Lauryl Denega is a Digital Transformation Consultant at Salesforce who helps customers create personalized, cross-channel, 1:1 journeys throughout each stage of their customer lifecycle, from acquisition to retention. As a trusted advisor, she helps customers reach their business goals, create amazing customer journeys, and achieve success with the Salesforce Customer Success Platform Connect with her on LinkedIn.

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Oct 09, 2020 By Lauryl Denega

7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money

These seven tips will help your organization rethink its vendor consolidation strategy for more cost savings, time to market improvements, consistency, and efficiency... Read More

Digital Transformation, Marketing, Marketing Cloud

Dec 20, 2019 By Lauryl Denega

Retailers Put Real-Time Engagement on Their Nice List This Holiday Season

As retailers prepare for events throughout the year, marketers spend time analyzing data to find out more about seasonal buyers and their shopping habits, map buying milestones to calendars, and create gift guides to align with price, category, gender, and more. While these are tried and true... Read More

Marketing, Marketing Cloud, B2C Marketing, Marketing Personalization, Retail