360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 01, 2014 By Ivy Wright

Three Lessons You Can Learn from Room & Board's Well-Crafted Customer Journey

Room & Board's website says it best: Since opening our doors in 1980, our focus has been on you, our customer. From offering the best in modern design and American craftsmanship to making every step of the shopping experience enjoyable, we put you first. Sustainable design, natural materials,... Read More

Marketing, Customer Journeys, Marketing Personalization

Sep 24, 2014 By Drew Beechler

Live Nation: Extracting More Value Out of the Concert Experience

Jared Smith, President of Ticketmaster North America joined Marc Benioff on main stage yesterday and told how Live Nation and Ticketmaster had more trending data, purchase data, and live entertainment data than anyone else in the world, but they were doing very little with it. They decided they... Read More

Marketing, Customer Journeys, Marketing Personalization

Sep 10, 2014 By Mitch Causey

3 Examples that Prove One-to-One Customer Service is Scalable Marketing

Opportunity is missed by most people because it is dressed in overalls and looks like work.Ã¢ÂÂ Thomas EdisonIn today's world of increasingly-higher transparency and communication standards expected of companies, both customer service and marketing is tough. We're swimming across a vast... Read More

Marketing, Customer Journeys, Marketing Personalization

May 29, 2014 By Chad White

6 Degrees of Email Personalization

Email content personalization has come a very long way. I remember back around a decade ago when personalization was synonymous with first-name merges. Now there are so many ways to personalize messages for individual recipients. Here are six aspects of your subscribers by which to personalize... Read More

Marketing, Email Marketing, Marketing Personalization

Apr 28, 2014 By Jonathan Gandolf

Everybody Panic! Market Segmentation is Dead!

Not really. But do I have your attention now? In the our current zombie apocalypse-obsessed culture, it has become cool to announce things as "dead." You've read the headlines: Direct Marketing is Dead! Email is Dead! Facebook is Dead! Our very own @jkrohrs has an entire keynote dedicated to the... Read More

Marketing, Digital Marketing, Marketing Personalization

Apr 25, 2014 By Ivy Wright

DonorsChoose.org Tells How They Connect Donors with Schools at Email Insider Summit

DonorsChoose.org is an online charity that makes it easy for public school teachers to post project requests, connect with interested donors, and teach students to code. Today, they will tell their story of how they use digital marketing to connect nearly 1.5 million philanthropists with schools in... Read More

Marketing, Digital Marketing, Marketing Personalization

Apr 09, 2014 By Maria Dickman

The Future of Fashion: Customization for the Masses

"Fashions fade; style is eternal," said the late, great Yves Saint Laurent. This sums up where I think the fashion industry fails us as consumers. The mainstream fashion media pushes a certain look, which is no more apparent than when flipping through the many editorials styled with looks... Read More

Marketing, Digital Marketing, Marketing Personalization

Mar 13, 2014 By Chad White

4 Subject Line Personalization Examples from 100 Inspiring Subject Lines

First-name subject line personalization is so 2008. In fact, inserting subscribers' first names into the subject lines for marketing emails has become so common, so abused, and so non-strategically used over the years that its general effectiveness is questionable. While it can still yield results... Read More

Marketing, Email Marketing, Marketing Personalization