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Paul Cordasco
Paul Cordasco is director of product marketing on the Marketing Cloud PMM team focusing on Salesforce DMP. He joined Salesforce through the Krux acquisition in 2016. He began his career in journalism. Connect with him on LinkedIn.
If you suddenly arrive via a time machine from — say 2010 — into a modern discussion of marketing strategy, it might jump out to you that the focal point of the discussion has shifted from the “Big Idea” to “Big Data.” Marketing discussions in 2010 would have, in many cases, spent time uncovering...
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When the first generation of Data Management Platforms (DMPs) arrived on the digital marketing and media scene a little more than a decade ago their primary use case was employing data to drive targeted advertising on the open web. This was the era when a targeted banner ad on a website was a...
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There’s no question that leading marketers are driven by data. However, while Salesforce’s “State of Marketing” report says that the highest-performing marketers use DMPs as their most essential marketing technology, “only 23% of marketers are extremely satisfied with their ability to use customer...
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With 91% of advertisers already having a data management platform (DMP) or planning to use one in the next year, the marketing world is taking decisive steps to capture, unify, and activate consumer data.
Using data to understand consumer behaviors and preferences is a hot topic for advertisers....
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Learn how to integrate shopper behavior, both online and offline, into your marketing strategy during this holiday season and beyond. Our Salesforce DMP experts share their tips for getting started down this critical path for today’s customer-focused retailers....
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