360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 28, 2019 By Tiffany Tooley

Marketing Cloud October 2019 Release Is Live!

The latest Marketing Cloud release is now live! With each release, Salesforce Marketing Cloud builds on our promise to empower marketers by giving them a platform to unify and manage customer data, personalize content and offers with artificial intelligence (AI), engage across every channel, and... Read More

Marketing, Marketing Cloud, Marketing Personalization

Oct 21, 2019 By Marta Lawrence

How Unified Data Helps Deliver for Pilot Flying J

With 750 locations in 43 states and 6 Canadian provinces, Pilot Flying J is the largest operator of travel centers in North America. Despite serving more than $850 million in food sales and pumping nine billion gallons of fuel each year, the Senior Director of Digital and Brand Marketing Tyler... Read More

Marketing, Marketing Cloud, Customer Experience, Customer Story, Marketing Personalization

Oct 17, 2019 By Chris O'Hara

What Is a CDP?

The hottest new piece of marketing technology is the customer data platform (CDP). In order to understand why this category of software has grown rapidly, you have to look at some of the underlying challenges in marketing. Challenges We live in an era where the customer is in control. Amazon can... Read More

Marketing, Marketing Cloud, Analytics, Data Management, Marketing Personalization

Oct 07, 2019 By Kurra Weidmyer

Strategies to Streamline the Customer Experience

The need for renovation To a customer, there is one company — not separate departments. In fact, 64% of consumers and business buyers say companies need cutting-edge digital experiences to keep their business. Therefore, we must look beyond marketing teams to drive superior engagement across the... Read More

Customer Experience, Marketing, Marketing Cloud, Marketing Personalization

Oct 07, 2019 By Amanda Miller

5 Simple Steps for Creating Successful Customer Journeys

“It takes too long to launch a journey.” “How do we prioritize the messages we’re sending to our customers?” “We have a solid process for sending campaigns, and we know we need to start building journeys, but we don’t know where to start.” I hear questions and comments like these regularly. If you... Read More

Customer Journeys, Marketing, Marketing Cloud, Marketing Personalization

Sep 26, 2019 By Veda Kumarjiguda

How to Build a Content Marketing Powerhouse With AI

We see thousands of advertisements every day. It’s become necessary to present your customers with the information they care about and help them learn about your product along the way. To cut through the noise and offer something of real value, marketers now use content marketing. Educational and... Read More

Artificial Intelligence, Content Marketing, Marketing, Marketing Personalization

Sep 23, 2019 By Tiffany Tooley

How Manufacturers Can Empower Channel Partners and Improve Customer Experiences With Artificial Intelligence

Many manufacturers sell exclusively through third parties such as dealers and distributors. As a result, channel revenue is key to organizational growth. Channel revenue is dependent upon a partners’ ability to acquire new customers and extend your brand’s promise by delivering quality products at... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Marketing Personalization, Manufacturing, Research

Sep 22, 2019 By Conor Wiegmann

Podcast: Holiday Readiness — An Omnichannel Approach

Though consumers aren’t worrying about checking off each item on their holiday shopping lists for a couple of months, marketers are wrapping up their preparation to meet their customers at every possible point of engagement. On this episode of the Marketing Cloudcast, we sat down with our own... Read More

Marketing, Marketing Cloud, Marketing Cloudcast, Marketing Personalization, Holiday Readiness

Sep 17, 2019 By Kristen Cobb

How to Boost ROI With Account Based Marketing: Advice From Salesforce

Here at Salesforce, we practice what we preach and use the products that we make. You’ve likely heard us talk about how tools like Marketing Cloud can transform your business and help you connect with your customers. We use Marketing Cloud to do the same with our own customers, and we're... Read More

Marketing, Marketing Cloud, Marketing Personalization, Account-Based Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Marketing Cloud October 2019 Release Is Live!

How Unified Data Helps Deliver for Pilot Flying J

What Is a CDP?

Strategies to Streamline the Customer Experience

5 Simple Steps for Creating Successful Customer Journeys

How to Build a Content Marketing Powerhouse With AI

How Manufacturers Can Empower Channel Partners and Improve Customer Experiences With Artificial Intelligence

Podcast: Holiday Readiness — An Omnichannel Approach

How to Boost ROI With Account Based Marketing: Advice From Salesforce

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First