360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 25, 2018 By Jim Green

3 Steps to Accelerate Digital Transformation in the Public Sector

Digital transformation is nothing new in the private sector. In virtually every industry, companies are using digital technologies such as social, mobile and cloud computing to upend traditional business models and create new ways of meeting consumer needs in an always-on world. The public... Read More

AppExchange, Best Practices, Customer Experience, Partners, Leading Edge

May 23, 2018 By Lynne Zaledonis

New Research Unveils 5 Trends Shaping the Future of Sales

Customer expectations are skyrocketing, and it’s changing what it means to be a successful businessperson in any role. Today, we live in an instantaneous world, but also one in which tailored, consultative experiences built on strong relationships are table stakes. How can sales reps meet these... Read More

Best Practices, Customer Experience, Leadership Insights, Research, Sales, Sales Cloud, Strategy, Artificial Intelligence

May 16, 2018 By Nick Johnson

Concerned With Your Customer Experience? Here's Your Five-Point Starter Checklist

Today’s customers expect — if not demand — highly personalized experiences, but what are the exact starting points that companies can use if they want to create a better customer experience? That’s a question we asked Catharine Findiesen Hays, co-author (with Yoram “Jerry” Wind) of Beyond... Read More

Events, Customer Experience, Leadership Insights, Leading Edge, Connections

May 09, 2018 By Jonathan Miranda

Do You Need a New Lens for Digital Transformation in the Communications Industry?

The communications industry is at a critical juncture. Changing customer expectations and competitive OTT (over-the-top) services from digital-native providers are just some of the tectonic forces threatening the existence of traditional communications service providers (CSPs). In order to combat... Read More

Customer Experience, Customer Journeys, IT, Strategy, Artificial Intelligence

May 09, 2018 By Steve Fadden

Color Affects Performance — What Salesforce's Latest Design Studies Reveal

Color is more than mere personal preference. Here at Salesforce, we know that color choices affect how users perceive and process information. And preferences aside, in two recent user studies we found that certain color combinations, or palettes, can help improve response time and... Read More

Analytics, Analytics Cloud, Best Practices, Customer Experience, Innovation, Artificial Intelligence, Research, Reports & Dashboards

May 09, 2018 By Tina Rozul

SoulCycle's Former CMO Discusses the Power of Purpose-Driven Marketing

This week’s episode of the Marketing Cloudcast offers insights into how meaningful relationships and purpose-driven marketing can lead to a successful career. Fitness buffs and fans will be excited to know that we were able to spend time with Spencer Rice, the former CMO of SoulCycle and current... Read More

Email Marketing, Marketing, Strategy, Customer Experience, B2C Marketing

May 09, 2018 By Emily Kofsky

Join Service Cloud at Connections 2018. (Yes, we said service.)

You read that right. Connections is not just for marketers anymore. This year, Service Cloud will be front and center at the B2C event for customer experience and service leaders. It’s just a few short weeks away, and you won’t want to miss the latest service innovations and thought leaders at this... Read More

Service Cloud, Customer Experience, Customer Service, Connections, Company

May 08, 2018 By Ella Marks

6 Tips for Project Success — from Salesforce Architects

Salesforce Architects work directly with customers who're looking to transform their business either by modernizing business processes, implementing solutions faster, or improving the user experience. At every point of the business, they’re helping customers become Trailblazers. Architects help... Read More

Customer Success, Best Practices, Customer Experience

May 08, 2018 By Heather Romios

How Salesforce Built an App that Transforms Customer Meetings

In case you’ve never worked with Salesforce before, I’ll let you in on a not-so-secret secret: our customers are our #1 priority. This is particularly true when we bring our customers together with Salesforce leaders for executive briefing meetings. In my role at our Salesforce Innovation Center, I... Read More

Customer Experience, Apps, Lightning, Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Steps to Accelerate Digital Transformation in the Public Sector

New Research Unveils 5 Trends Shaping the Future of Sales

Concerned With Your Customer Experience? Here's Your Five-Point Starter Checklist

Do You Need a New Lens for Digital Transformation in the Communications Industry?

Color Affects Performance — What Salesforce's Latest Design Studies Reveal

SoulCycle's Former CMO Discusses the Power of Purpose-Driven Marketing

Join Service Cloud at Connections 2018. (Yes, we said service.)

6 Tips for Project Success — from Salesforce Architects

How Salesforce Built an App that Transforms Customer Meetings

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First