360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 23, 2017 By Josh Perlstein

How to Use Data for a More Customer-Centric Experience

We all know that digital is the great disruptor. Despite the endless opportunities this has created, CMOs still seem to be missing the customer experience sweet spot. This may be because, as marketers, we tend to be self-centered. We contemplate worldviews from multiple angles — but not necessarily... Read More

Marketing, Analytics, Customer Experience, Customer Journey

Jul 14, 2017 By Alexa Lemzy

5 Tips for Successful Post-Sale Communication

Successful marketers have to keep a 360-degree view of the customer experience. From converting a lead into a customer to maintaining the loyalty of that new customer, businesses who have a solid post-sale communication strategy stand a higher chance at maintaining their hard-won customers. While... Read More

Customer Service, Marketing, Sales, Customer Experience

Jul 05, 2017 By Bernie Kassar

4 Sure-Fire Ways to Increase Customer Satisfaction

When you deliver a superior experience, your buyers stick with you and become a valuable source for business referrals. You gain tremendous benefits through recurring revenue, new opportunities, and customer loyalty. Which is why organizations focused on innovation, growth and long-term shareholder... Read More

Customer Service, Service, Sales, Customer Experience

Jun 30, 2017 By Courtney de la Pena

How Going From Marketing to Mattering Is the Key to Success

We’ve all heard the phrase, “It’s not about the destination; it’s about the journey.” And it’s true — sometimes the trip really does transcend the achievement itself. For marketing leaders and teams in today’s digital world, making a positive connection with customers on the path to purchase... Read More

Marketing, Customer Experience

Jun 22, 2017 By Bernie Kassar

Gaining Business Value Through the Office of the CCO

As a Chief Customer Officer (CCO), I can attest to the many benefits the role brings to a business. CCOs strengthen the customer experience by creating a customer-centric focus across all touch points in the buyer journey. By bringing this focus, CCOs help maximize customer retention, added revenue... Read More

Customer Service, Customer Experience, Analytics

May 10, 2017 By Bill Aston

What IS Customer Experience, Really?

One of the most important things that organizations need to do, in regards to the customer journey, is to facilitate communication between different departments in the organization. Such communication allows the different customer-facing systems to work together in harmony to create a unified... Read More

Cloud, Customer Experience, CRM

Mar 22, 2017 By Bernie Kassar

4 Steps in Your Customer Experience Roadmap

With the age of the empowered customer upon us, businesses face greater pressure to set themselves apart from the pack. Similar to online consumers, businesses have higher – and increasing – expectations from their solution providers. They expect systems that provide an intuitive and effortless... Read More

Customer Success, Customer Experience, Customer Journey

Mar 17, 2017 By Daniel Barber

How Artificial Intelligence Will Join Your Next Conversation

45 minutes. The length of the average online meeting. The average sales professional (across SMB, Mid-Market, and Enterprise) participates in over 1000 customer-facing meetings per year, or roughly 750 hours of communication with current and future customers. Translated for the sales leader, this... Read More

Sales, Customer Experience, Artificial Intelligence

Mar 02, 2017 By Paula Hicks

Effective Strategies To Reduce Customer Churn

In the past couple of decades, companies started to realize that it’s a lot cheaper to keep a client, rather than trying to find a new one. In order to counteract the effects of customer churn, marketing departments have one priority: customer retention. The best ways to keep the clients close to... Read More

Customer Service, Customer Experience

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Use Data for a More Customer-Centric Experience

5 Tips for Successful Post-Sale Communication

4 Sure-Fire Ways to Increase Customer Satisfaction

How Going From Marketing to Mattering Is the Key to Success

Gaining Business Value Through the Office of the CCO

What IS Customer Experience, Really?

4 Steps in Your Customer Experience Roadmap

How Artificial Intelligence Will Join Your Next Conversation

Effective Strategies To Reduce Customer Churn

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First