360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 14, 2018 By Heike Young

Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want

Retailers that win in today’s changing retail landscape have put aside what they think they know to listen to what shoppers actually want. Understanding this empowered, connected shopper’s wants and needs should be multifaceted — and that’s why we conducted new, multilayered research to get a true... Read More

Customer Experience, Retail, Retail Insights, Unified Commerce, Marketing

Aug 03, 2018 By Manish Dudharejia

The Simple, Straightforward Solution to Fixing Your CX Dilemmas

According to Salesforce’s latest State of Marketing Report, nearly 68% of companies are competing in the market on the basis of customer experience (CX). In the next few years, 81% of businesses expect CX to be the baseline for competition within their field. As CX plays a key role in both the... Read More

Customer Experience, Customer Journeys

Aug 01, 2018 By Sarah Patterson

5 Ways to Transform Service and Deliver More Than a Smile at Dreamforce 2018

Dreamforce '18 is just a few short weeks away, and the entire Salesforce Service Cloud team is gearing up for an incredible week of learning, networking, and fun across four days of high-energy opportunities that connect every part of your business with today’s customers. To get you excited... Read More

Customer Experience, Customer Service, Digital Transformation, Dreamforce, Events, Service, Service Cloud

Jul 23, 2018 By Jennifer Kim

It’s Time to Reinvent the Mortgage Experience

Most people would agree that buying a house is a huge and exciting milestone. But applying for a mortgage? Not so much. The truth is, the mortgage application process is intensely demanding and time-consuming. It requires sifting through heaps of paperwork (involving actual paper) and repeating the... Read More

Financial Services, Customer Experience, Customer Service

Jul 20, 2018 By Nicole Granucci

"Trailblazers for the Future" Workshops Bring Contact Center Training to Service Leaders

This spring we launched "Trailblazers for the Future," a series of workshops designed to bring contact center training into the digital era. These programs help customer service professionals develop skills in emerging technology. So far, our first three workshops have been well received... Read More

Customer Service, Customer Experience

Jul 19, 2018 By Lautel Okhio

3 Ways to Future-Proof Your Personalization Efforts

What will customer experience look like in 2025, and what should companies be doing now to prepare? Those are two central questions in a recent discussion we had with Glen Hartman, Senior Managing Director at Accenture Interactive; Harsha Mokkarala, Chief Revenue Officer at the educational... Read More

Customer Experience, Thought Leadership, Customer Service

Jul 12, 2018 By Lautel Okhio

Lessons from Amazon on Customer Success: The Power of Divine Discontent

Customer experience is a powerful differentiator in today’s marketplace — so much that 57% of customers have said they would stop buying from a specific company simply because a competitor provided a better end-to-end customer experience. This stat helps explain just one of the many reasons why... Read More

Customer Experience, Thought Leadership, Customer Service, Customer Journeys, Connections

Jul 12, 2018 By Devon McGinnis

Why Your Customer Experience Is Facing a Trust Crisis

If great customer experiences require rich customer data, what happens when the data stream runs dry? Companies are pondering this in the wake of recent high-profile security breaches. Business leaders are faced with sky-high customer expectations and rock-bottom trust levels. Customer... Read More

Thought Leadership, Customer Experience, Customer Service

Jun 27, 2018 By Ronnie Brant

Maximize Audience Engagement: A New Solution for the Media Industry

The media industry is in a constant state of flux. Advances in technology and changes in consumer behavior have fundamentally altered everything from content consumption to audience engagement. And as cord-cutting and binge-watching increasingly become the norm, bridging the gap between the content... Read More

B2B Marketing, Community Cloud, Customer Experience, Data Management, Marketing Cloud, Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want

The Simple, Straightforward Solution to Fixing Your CX Dilemmas

5 Ways to Transform Service and Deliver More Than a Smile at Dreamforce 2018

It’s Time to Reinvent the Mortgage Experience

"Trailblazers for the Future" Workshops Bring Contact Center Training to Service Leaders

3 Ways to Future-Proof Your Personalization Efforts

Lessons from Amazon on Customer Success: The Power of Divine Discontent

Why Your Customer Experience Is Facing a Trust Crisis

Maximize Audience Engagement: A New Solution for the Media Industry

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First