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Lynne Zaledonis
Lynne Zaledonis is Senior Vice President of Product Marketing at Salesforce who helps drive product marketing and sales enablement for Sales Cloud, the world's leading sales app.
I’ve been attending enterprise sales kickoffs (SKOs) for 20 years. Along the way, I’ve learned these meetings can be an incredible tool – or they can fall incredibly flat in engaging and inspiring sales reps.
Sales leaders, you know what I’m talking about: those kickoffs that feel like a wall of...
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For thirteen years running, Salesforce has been named a Leader in the Gartner Magic Quadrant for Sales Force Automation. To say this is an honor would be an understatement. We want to thank our Trailblazers, who are our customers and partners because we believe they make this distinction...
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Virtual sales is on the rise — and no, we're not talking about robots taking sales jobs. In fact, with the rise of artificial intelligence (AI) there's never been a better time for salespeople to be in the profession. Rather, in an era of unprecedented connections, sales reps are increasingly...
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Here at Salesforce, we think sales is one of the best jobs in the world — and there's never been a better time to be a part of this amazing profession. Whether you're a sales rep, a sales leader, or someone who supports the sales team, you've undoubtedly experienced the innovative, game-changing,...
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Customer expectations are skyrocketing, and it’s changing what it means to be a successful businessperson in any role. Today, we live in an instantaneous world, but also one in which tailored, consultative experiences built on strong relationships are table stakes. How can sales reps meet these...
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I’ve worked in the worlds of sales and CRM for over 17 years. The biggest difference between the first and second halves of that timeframe is, undoubtedly, the rate of change. In 2000, smart selling might have meant leaving better voicemails. Back then, millennials were still chatting on AIM and...
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After more than a decade at Salesforce, I've seen the number of distractions at work grow along with the pressure to continually pack your pipeline with viable leads and new business. I've also been lucky to work for and manage many salespeople over the years, and have figured out that sales...
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