360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 16, 2020 By Kemberly Gong

2020: The Year Order Management Changed Forever

In this all-digital world, the importance of order management has never been so high. A delayed package or inaccurate delivery data could drive a loyal shopper to abandon your brand. Here are five new trends in order management, driven by quarantine, that will shape shopping forever.... Read More

Customer Engagement, Commerce, Commerce Cloud, Leading Through Change, Ecommerce

Jul 13, 2020 By Ian Marks

Recover and Thrive With the Restore Elective Procedures for Medtech Solution

The COVID-19 pandemic has strained the entire healthcare system, including medical technology (medtech) organizations. As elective procedures resume, here's what they can do to address supply chain disruptions... Read More

Customer Engagement, Healthcare & Life Sciences, Health Cloud, Leading Through Change

Jul 08, 2020 By Audrey Harris

Leaping From Rep To Leader: 5 Essential Skills Every Sales Manager Needs

If you’ve recently been promoted to a sales manager role — or are looking to brush up on your leadership skills to earn that next promotion — consider these five essential skills to help you create a successful sales team.... Read More

Sales, Sales Strategies, Customer Engagement

Jul 08, 2020 By Mark Abramowitz

Research Reveals New Customer Service Standards — Here’s What To Do About It

Salesforce has tracked changing customer expectations, every two weeks, by surveying 3,500 worldwide consumers during the pandemic. Here's how those insights pertain to U.S. service organizations... Read More

Customer Engagement, Customer Service, Service Cloud, Service

Jul 02, 2020 By Hilary Englert

“Our Journey’s Just Getting Started”: How Kimberly-Clark Addressed Its Customers’ Deepest Needs in a Time of Crisis

As #ToiletPaperGate hit supermarkets — and our newsstands — Kimberly-Clark, parent company of Cottonelle, was in no danger of going out of business. But to really connect with customers, the team knew it had to do more. Here's what they did ... Read More

Customer Engagement, Commerce, Consumer Goods, Leading Through Change

Jun 27, 2020 By Ann Marie Aviles

Keeping up With an Unexpected Sales Surge: A Disposable Glove Distributor's Advice

Brick and mortar reopenings do not mean “back to business as usual.” Heightened concerns around safety and sanitization mean retailers must rethink operations. Disposable glove distributor, AMMEX, is one Trailblazer helping others ramp up and re-engage their clients ... Read More

Customer Engagement, Commerce, Pardot, Sales Cloud, Manufacturing, Consumer Goods, Leading Through Change

Jun 24, 2020 By Casey Coleman

Can Crisis Spur Governments To Transform? Change Management Best Practices

Governments have always been responsible for critical services that we count on every day, including health, safety, and economic stability functions. Here are some core principles that can help government leaders manage successfully in this situation and beyond ... Read More

Customer Engagement, Public Sector, Leading Through Change

Jun 21, 2020 By Jozi Hall

Improve the Many Ways You Can Market From Home

Recently, the National Bureau of Economic Research found that up to 37% of U.S. jobs can be performed from home, spanning across industries. Because today’s marketers mainly work online or through digital channels, they can count themselves as part of this group. However, this was put to the test a... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Customer Journeys, Customer Experience

Jun 18, 2020 By Martin Kihn

4 Advertising Strategies That Work in a Downturn

The world’s largest cosmetics company is touching up its advertising strategy. L'Oréal saw global sales fall slightly in the first quarter because of store closures, so it cut back on advertising spend. CEO Jean-Paul Agon says demand for the company’s products remains high, but the supply is... Read More

Customer Engagement, Marketing, Marketing Cloud, Advertising, Leading Through Change

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360 PERSPECTIVES

How To Connect Silos
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2020: The Year Order Management Changed Forever

Recover and Thrive With the Restore Elective Procedures for Medtech Solution

Leaping From Rep To Leader: 5 Essential Skills Every Sales Manager Needs

Research Reveals New Customer Service Standards — Here’s What To Do About It

“Our Journey’s Just Getting Started”: How Kimberly-Clark Addressed Its Customers’ Deepest Needs in a Time of Crisis

Keeping up With an Unexpected Sales Surge: A Disposable Glove Distributor's Advice

Can Crisis Spur Governments To Transform? Change Management Best Practices

Improve the Many Ways You Can Market From Home

4 Advertising Strategies That Work in a Downturn

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How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First