360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 18, 2020 By Rosie Roca

9 Hacks To Help Your SMB Continue Excellent Customer Service

Welcome to the adaptive workforce. Maintaining continuity in your small business means adapting to change, including how and where you do business. Remote working, shift planning, and reconfiguring your office or place of business are all part of the plan now as we navigate into a new normal. The... Read More

Customer Engagement, Customer Service, Leading Through Change, Small Business, Service

Jun 17, 2020 By Dr. Jose Quesada

Why Member Engagement Matters More Than Ever

Despite the pandemic, members continue to have high expectations for payers. Though call centers are experiencing surges in their normal volume, members still want rapid, accurate responses to their questions and concerns. They want to connect on their preferred channels and engage in personalized,... Read More

Customer Engagement, CEO, Healthcare & Life Sciences, Health Insurance Carriers, Health Cloud

Jun 16, 2020 By Chelsie Groslie Cheney

How To Grow Your Professional Services Business During Tough Times

Accountants. Consultants. Lawyers. These professions have one thing in common: they put their clients at the center of everything they do. As a top 25 CPA and advisory firm, Eide Bailly entered this pandemic committed to helping our clients navigate an uncertain future, even as we were facing the... Read More

Customer Engagement, Sales, Sales Cloud, Financial Services, Leading Through Change

Jun 15, 2020 By Jessica Ding

Drive Impact and Engage Shoppers With Social: TOMS Shows You How

Let’s face it: we’re all glued to our phones. Lockdowns across the globe have seen 70% of us spending more time on our smartphones, while 45% of us have increased our social media intake. And we’re not just using social networks to keep in touch with our loved ones. We’re also spending more time... Read More

Leading Through Change, Customer Engagement, Commerce, Marketing Cloud, Retail, Customer Experience, Social Media Marketing

Jun 12, 2020 By Ayan Sarkar

What Insurers Can Do Right Now To Inspire Trust and Connect With Customers

The insurance industry has developed an industrial-strength capacity to deal with catastrophes. Yet, due to the ongoing COVID-19 pandemic, insurers face new challenges. How do you transition workforces to a work-from-home environment in a typically slow-moving industry that does not have the... Read More

Customer Engagement, Customer Service, Financial Services, Leading Through Change

Jun 12, 2020 By Anthony Morris

Now Is the Time To Alleviate Financial Stress for Families and Businesses

The rippling effects of COVID-19 on the economy has overwhelmed everyone. With the unemployment rate at 13.3%, people are trying to save their homes, their businesses, and support their families. Banks are flooded with customer requests to help delay debt payments or alternative financing options.... Read More

Customer Engagement, CEO, Financial Services Cloud, Financial Services, Leading Through Change

Jun 12, 2020 By Adam Blitzer

6 Ways the New Marketing Cloud Release Can Help You up Your Game

The latest Marketing Cloud release is now live! With each update, Salesforce Marketing Cloud builds on our promise to help marketers: unify and manage customer data personalize content and offers with artificial intelligence (AI) engage across every channel measure results The world around us... Read More

Customer Engagement, Marketing, Marketing Cloud, Seasonal Release

The Marketing Cloudcast: Leading Through Change

May 30, 2020 By Conor Wiegmann

Podcast: What’s on the Minds of 7,000 Marketers and More

Our Marketing Cloudcast podcast has wrapped up our Leading Through Change series. Hosts Megan Collins and Tina Rozul highlight topics from everywhere from purpose driven marketing with social media to using artificial intelligence to support our supply chain manufacturers. See the summaries and... Read More

Customer Engagement, Marketing, Marketing Cloudcast, Marketing Cloud, Leading Through Change

May 27, 2020 By Ann Marie Aviles

New Data: How to Engage Shoppers Across Generations in the COVID-19 Era and Beyond

Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. This week, we break down our latest survey results and share what retailers can learn from each generation. We’re posting the insights we’ve... Read More

Customer Engagement, Commerce, Leading Through Change, Retail, Thought Leadership

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

9 Hacks To Help Your SMB Continue Excellent Customer Service

Why Member Engagement Matters More Than Ever

How To Grow Your Professional Services Business During Tough Times

Drive Impact and Engage Shoppers With Social: TOMS Shows You How

What Insurers Can Do Right Now To Inspire Trust and Connect With Customers

Now Is the Time To Alleviate Financial Stress for Families and Businesses

6 Ways the New Marketing Cloud Release Can Help You up Your Game

Podcast: What’s on the Minds of 7,000 Marketers and More

New Data: How to Engage Shoppers Across Generations in the COVID-19 Era and Beyond

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First