360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 30, 2020 By Caila Schwartz

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Heads up! This blog has a lot of great details. We’ve made five predictions —backed by research — on key trends that will help you plan for a successful 2020 holiday shopping season... Read More

Customer Engagement, Commerce, Retail, Retail Insights

Jul 27, 2020 By Allison Johnson Bryan

Transform Customer Relationships With the Service Trailblazer Community

At Salesforce, anyone can be a Trailblazer — customer service manager, business architect, administrator, developer, product marketer, or executive. Trailblazers are innovators, pioneers, and life-long learners who propel the future of technology and innovation. They inspire others with their... Read More

Customer Engagement, Customer Service, Service, Service Cloud, Customer Experience

Jul 24, 2020 By Chris Jacob

Marketing That Matters: Upskill Talent for the Strategy You Need

Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research. They also inspired lively conversation among top CMOs at our first Marketing in Motion event... Read More

Customer Engagement, CEO, Marketing, Marketing Cloud, Analytics, Data Management, Customer Experience, Digital Marketing, Digital Transformation

Jul 24, 2020 By Guilda Hilaire

Introducing Moment Makers, a Series on Creating Long-Lasting Marketing Connections

Join us for Moment Makers — a new series to give marketers inspiration and hands-on tips for making impactful moments every single day. Start here... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Cross-Channel Marketing

Jul 22, 2020 By Amelia Guertin

3 Ways for Banks To Empower Customers and Communities

Whether or not you and your customers are ready, the largely debated unemployment compensation provided by the CARES Act will expire. Here are three ways to communicate with customers and potential customers... Read More

Customer Engagement, Customer Service, Financial Services, Service

Jul 21, 2020 By Mark Abramowitz

The Biggest Customer Service Trend of 2020? Phone Support

Customers demand support over the phone, and many companies are now challenged to deliver a consistent and quality experience during a pandemic. Here's how to do it well... Read More

Customer Engagement, Customer Service, Communications, Service, Service Cloud

Jul 20, 2020 By Mike Kostow

4 Ways Technology Can Give Your Account-Based Marketing Strategy a Boost

Account-Based Marketing (ABM) helps companies support more complex organizations. Here are four ways that digital marketing technology can help you execute your ABM strategy... Read More

Customer Engagement, Marketing, Marketing Cloud, Pardot, Account-Based Marketing, B2B Marketing, Digital Transformation

Jul 17, 2020 By Erik Wagner

Make Up for Lost Time: Help Patients Get the Elective Procedures They Need

Digital innovations can help providers reconnect with patients to offer their full complement of health services again. Here’s how providers can accelerate elective procedures. ... Read More

Customer Engagement, CEO, Healthcare & Life Sciences, Providers, Leading Through Change

Jul 16, 2020 By Caila Schwartz

Shopping Index: Q2 Marks the Most Intentional Shoppers on Record

Q2 saw a surge of demand via digital across retail and consumer goods as many brick-and-mortar store closures took place nationwide. We asked ourselves, were consumers overcorrecting for the loss of brick-and-mortar and would Q2 usher in “normalcy”? Here's what we found... Read More

Commerce, Customer Engagement, Ecommerce, Retail, Research

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Transform Customer Relationships With the Service Trailblazer Community

Marketing That Matters: Upskill Talent for the Strategy You Need

Introducing Moment Makers, a Series on Creating Long-Lasting Marketing Connections

3 Ways for Banks To Empower Customers and Communities

The Biggest Customer Service Trend of 2020? Phone Support

4 Ways Technology Can Give Your Account-Based Marketing Strategy a Boost

Make Up for Lost Time: Help Patients Get the Elective Procedures They Need

Shopping Index: Q2 Marks the Most Intentional Shoppers on Record

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First