Jun 27, 2020 By Ann Marie Aviles

Keeping up With an Unexpected Sales Surge: A Disposable Glove Distributor's Advice

Brick and mortar reopenings do not mean “back to business as usual.” Heightened concerns around safety and sanitization mean retailers must rethink operations. Disposable glove distributor, AMMEX, is one Trailblazer helping others ramp up and re-engage their clients ... Read More

Customer Engagement, Commerce, Pardot, Sales Cloud, Manufacturing, Consumer Goods, Leading Through Change

Jun 20, 2020 By Ann Marie Aviles

How One Restaurant Used Its Tech Stack and 3 Extra Feet of Kitchen Space To Expand Nationally

It’s difficult enough to run a profitable restaurant under typical circumstances. But as COVID-19 forced the closure of thousands of restaurants nationwide, being in the food service industry is especially precarious. Despite the odds, one restaurant has continued its nationwide expansion. Wow Bao,... Read More

Digital Transformation, Commerce, Leading Through Change, Retail, Sales Cloud

May 27, 2020 By Ann Marie Aviles

New Data: How to Engage Shoppers Across Generations in the COVID-19 Era and Beyond

Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. This week, we break down our latest survey results and share what retailers can learn from each generation. We’re posting the insights we’ve... Read More

Customer Engagement, Commerce, Leading Through Change, Retail, Thought Leadership

Feb 19, 2020 By Ann Marie Aviles

8 Retailers Reimagining the Role of the Store: NYC Edition

Call off the bagpipes: announcing the “death of the store” is so last decade. While store closures still make headlines, what we’re witnessing today is something more Darwinian: the evolution of brick and mortar’s purpose. In our latest — and broadest — consumer survey, The Connected Shoppers... Read More

Research, Commerce, Retail

Dec 18, 2019 By Ann Marie Aviles

Consumers’ New Terms of Engagement: 4 Ways Shopping Has Transformed

Let’s play a game of two truths and a lie: retail edition. Which of the following statements is untrue? Most Millennials start shopping with a specific brand in mind. Consumers use over a dozen different channels to communicate with companies. The experience a company provides is as important as... Read More

Commerce, Research