360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 23, 2020 By Shonnah Hughes

How Emotional Intelligence Increases Customer Loyalty

Customer service representatives and social media users are no strangers to the growing phenomena of “cancel culture.” As humans, however, we crave interaction and acceptance. So why is it now common to cancel services after a single negative interaction? How can we use emotional intelligence (EQ)... Read More

Customer Engagement, Customer Service, Customer Experience, Leading Through Change

May 20, 2020 By Jennifer Turcotte

Pharma Now: How the Industry Will Recover and Adapt

In late January, I wrote a blog titled Trends Impacting Pharma in 2020. Now, in May, we see how quickly things can change. In response to COVID-19, the pharmaceutical industry has accelerated its digital transformation to address what are now not just trends, but imperatives — like... Read More

Customer Engagement, CEO, Healthcare & Life Sciences, Leading Through Change, Thought Leadership, Pharmaceuticals

May 19, 2020 By Adam Blitzer

The 6th State of Marketing Report Uncovers Trends to Navigate Change

Marketers have always been at the forefront of change. A few months ago, the focus was on trying to innovate and stay ahead in a new decade where every industry, region, and customer experience is being disrupted. Technologies such as artificial intelligence (AI), along with increased customer... Read More

Customer Engagement, Leading Through Change, Marketing, Industry Report, Research

May 16, 2020 By Molly Mecham

A Specialty Foods Retailer Mounts Special Efforts to Respond to the Crisis

You expect tech giants and digital native retailers to lead the pack on pandemic response. But a specialty food retailer that grew out of a farmers market stand? Not so much. Yet Stonewall Kitchen responded to the COVID-19 crisis with incredible agility from the moment the first stay-at-home orders... Read More

Customer Engagement, Commerce, Leading Through Change, Retail

May 15, 2020 By Raphael Reznek

How Mascoma Bank Supported 12,500 Jobs Through Economic Recovery Efforts

Mascoma Bank, a Salesforce customer, wrote this article. Small businesses are the lifeblood of our communities. They enrich the places we live and work and provide jobs for our neighbors. We depend on small businesses for a lot — and they depend on help from financial institutions to navigate times... Read More

Customer Engagement, Community Cloud, Financial Services Cloud, Service Cloud, Financial Services, Leading Through Change, Customer Story, Customer Service

May 14, 2020 By Megan Hostetler

BELLA+CANVAS: How They Pivoted Their Messaging — Fast

Most brands changed messaging in response to the COVID-19 crisis. Others did even more. BELLA+CANVAS, the largest U.S. manufacturer of clothing and apparel, completely shifted their manufacturing capabilities to produce millions of cotton and fleece face masks and updated their marketing message to... Read More

Customer Engagement, Commerce, Leading Through Change, B2B Commerce, Retail

May 13, 2020 By Kemberly Gong

Conversational Commerce Gives Consumers Easy, Connected Experiences

This past March, 23% of consumers increased buying products online they used to get in-store — compared to one month prior. While brands scramble to adjust their go-to-market strategy to accommodate a digital-only experience, the pressure is still on to deliver incredible journeys. Why? Because... Read More

Customer Engagement, Commerce, Commerce Cloud, Leading Through Change, Social Media Marketing, Retail

May 08, 2020 By Caila Schwartz

Q1 Shopping Index: As Retailers Open Doors, Is Contactless Commerce Here to Stay?

This is the final post in a four-part weekly series, a deep dive into our quarterly Shopping Index to tell the story of shopping through more than one billion shoppers across the globe. Brands and retailers offering buy online pick up in-store (BOPIS) achieved some of the greatest revenue gains... Read More

Customer Engagement, Commerce, Leading Through Change, Retail, Research

May 06, 2020 By Emily Fultz

Trailblazer Email Marketing Tips to Help You Think Outside the [In]Box

Today’s customers are looking for new ways to connect, and marketing teams are reshaping their go-to-market strategies. However, email marketing is still a great way to engage with customers. According to Statista, roughly 306 billion emails are sent per day. And LiveIntent found there has been an... Read More

Customer Engagement, Marketing, Marketing Cloud, Email Marketing, Leading Through Change, Best Practices

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Emotional Intelligence Increases Customer Loyalty

Pharma Now: How the Industry Will Recover and Adapt

The 6th State of Marketing Report Uncovers Trends to Navigate Change

A Specialty Foods Retailer Mounts Special Efforts to Respond to the Crisis

How Mascoma Bank Supported 12,500 Jobs Through Economic Recovery Efforts

BELLA+CANVAS: How They Pivoted Their Messaging — Fast

Conversational Commerce Gives Consumers Easy, Connected Experiences

Q1 Shopping Index: As Retailers Open Doors, Is Contactless Commerce Here to Stay?

Trailblazer Email Marketing Tips to Help You Think Outside the [In]Box

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First