In a crisis, the traditional ways of doing business don’t always work. And just a month into the COVID-19 pandemic, retailers are already experiencing disruptions. According to a recent survey, 47% of U.S. brands expect to see some downside revenue implications due to the novel coronavirus. And an...
Read More
Our Chair and CEO Marc Benioff posted a heartfelt letter to our customers earlier this week — and I echo his sentiments. At Salesforce, we’re focused on the health and safety of our employees, families, and communities, and this is no different for Commerce Cloud. We remain relentlessly focused on...
Read More
MARCH 16, 2020 UPDATE: After careful consideration, we’ve decided there will be no physical event for Connections. Instead, we will reimagine Connections as a virtual experience and deliver a full program of inspiring sessions and educational content. Learn more.
Connections is in May — that's...
Read More
Every year, brands and retailers gear up for a busy Q4. For most, this is make or break. But, for some, this is the cherry on top of a year peppered with epic shopping moments. One thing is clear — brands and retailers saw digital gains in the final quarter of 2019.
As we saw this holiday season,...
Read More
Call off the bagpipes: announcing the “death of the store” is so last decade. While store closures still make headlines, what we’re witnessing today is something more Darwinian: the evolution of brick and mortar’s purpose.
In our latest — and broadest — consumer survey, The Connected Shoppers...
Read More
What was your experience like the last time you ordered flowers? Maybe the flowers were wilted by the time they arrived or the arrangement was not what was expected. UrbanStems, a digital direct-to-consumer (D2C) brand, is changing all of that with great experiences not just for recipients, but for...
Read More
If your company sells to business buyers online and wants to better connect with buyers, you’re not alone. After all, 84% of customers say the experience a company provides is as important as its products. But research shows that only 27% of B2B decision-makers said their businesses had already...
Read More
This article was written by CloudSense, a Salesforce partner.
Do you remember the last time you rented a movie from a video store? What about when you missed a show? One word: reruns. Now, binging movies or an entire series is a normal weekend activity for many. And, if you miss a prime time show,...
Read More
The pace of change in the retail and consumer goods (CG) industries has been mind-blowing — and will evolve even more in the next 10 years than it has in the past 40 years. The democratization of choice is the reason why I can order an oat milk cappuccino in the morning and a seltzer beer at...
Read More
