Ventura Foods, a Salesforce customer, wrote this article.
When COVID-19 closed restaurant doors across the country, communities lost an essential source of both sustenance and connection. Even worse, some restaurant owners now face permanent closures, and their employees no longer have jobs.
My...
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You expect tech giants and digital native retailers to lead the pack on pandemic response. But a specialty food retailer that grew out of a farmers market stand? Not so much. Yet Stonewall Kitchen responded to the COVID-19 crisis with incredible agility from the moment the first stay-at-home orders...
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Most brands changed messaging in response to the COVID-19 crisis. Others did even more. BELLA+CANVAS, the largest U.S. manufacturer of clothing and apparel, completely shifted their manufacturing capabilities to produce millions of cotton and fleece face masks and updated their marketing message to...
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This past March, 23% of consumers increased buying products online they used to get in-store — compared to one month prior. While brands scramble to adjust their go-to-market strategy to accommodate a digital-only experience, the pressure is still on to deliver incredible journeys. Why? Because...
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The COVID-19 health crisis accelerated the growth of ecommerce. In fact, digital revenue grew 20% year-over-year (YoY) in Q1 2020, according to the Salesforce Shopping Index powered by Commerce Cloud. When most of the country was under shelter-in-place orders, getting products to customers on their...
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Nixon, a Salesforce customer, wrote this article.
If you’re like me, you might see a new article every day around how to work from home — but leading from home is a whole other story.
In this new digital-only world, commerce teams have to transform their business rapidly. As a leader of one of...
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It seems that every CEO wants to move faster and be more flexible in ecommerce. Sometimes, this is a case of being a good, forward-thinking CEO. But often it's because of technology or tools that hinder speed and agility. These tools are too fragile to handle challenging use cases, or too...
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This is the final post in a four-part weekly series, a deep dive into our quarterly Shopping Index to tell the story of shopping through more than one billion shoppers across the globe.
Brands and retailers offering buy online pick up in-store (BOPIS) achieved some of the greatest revenue gains...
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B2B ecommerce growth is accelerating as buyers adopt new digital behaviors. Prior to the COVID-19 health crisis, nearly half (48%) of B2B businesses sold products online. And 88% expected to sell online exclusively in the next five years.
When stay-at-home orders left businesses unable to conduct...
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