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Erin Dorshorst
Erin Dorshorst is a Director of Product Marketing at Salesforce Commerce Cloud. Previously with IBM and Toshiba Global Commerce Solutions, Erin has over a decade of experience in the retail and consumer goods industries serving in global sales and marketing roles.
As an uncertain holiday shopping season approaches, brands must find innovative ways to drive growth. One strategy that’s often overlooked: subscriptions. But companies that do build a subscription model often unlock more revenue ...
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What was your experience like the last time you ordered flowers? Maybe the flowers were wilted by the time they arrived or the arrangement was not what was expected. UrbanStems, a digital direct-to-consumer (D2C) brand, is changing all of that with great experiences not just for recipients, but for...
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Since its inception 25 years ago, sports eyewear brand Spy Optic has been all about speed, agility, and flexibility. After all, its boldly colored sunglasses, goggles, and prescription glasses have always been tailor-made for adventure seekers — surfers, motorsports enthusiasts, skiers, and the...
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The best experience consumers have anywhere becomes the experience they expect everywhere. And selling products or services directly to your consumer is one of the best ways to give your consumers a great experience.
While consumer expectations continue to rise, so do their options to purchase....
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Once every three years we have the opportunity to over indulge on retail technology with back- to-back conference Goliaths – NRF Retail Big Show and EuroShop....
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Precious little has been said about the one thing that happens in every retail transaction regardless of where or how it takes place – the payment....
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