Feb 07, 2020 By Sunil Rao

How to Make the Consumer Goods Value Chain Agile and Relevant

The pace of change in the retail and consumer goods (CG) industries has been mind-blowing — and will evolve even more in the next 10 years than it has in the past 40 years. The democratization of choice is the reason why I can order an oat milk cappuccino in the morning and a seltzer beer at... Read More

B2B Commerce, Commerce, Consumer Goods

Oct 12, 2019 By Sunil Rao

How Conagra Brands Became a Consumer-Centric Company

Conagra Brands has reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything. The 100-year-old company with a robust portfolio of food brands ranging from Hunt’s Tomatoes to Angie’s BOOMCHICKAPOP produces quality food that meets modern... Read More

Commerce, Consumer Goods, Customer Experience, Customer Story

Illustration of Astro and a male shopper

Sep 16, 2019 By Sunil Rao

Introducing Consumer Goods Cloud: Turn Every Store Into the Perfect Store

Last spring, we surveyed 500 global consumer goods (CG) leaders about the fight to remain relevant and future-proof in today’s evolving, hypercompetitive CG landscape. While 95% of CG products are still sold in physical stores, a significant 52% of CG leaders say merchandising and marketing plans... Read More

Consumer Goods, News, Salesforce Ohana

Illustration of Astro and woman with packages

Aug 26, 2019 By Sunil Rao

How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know

With threats like Amazon and fast-moving pure-play companies that seem to emerge in the market daily, consumer goods (CG) companies are racing to meet rapidly changing consumer expectations that have unglued the traditional product sales model. Add already existing pain points in the relationship... Read More

Commerce, Ecommerce, Industry Report

May 06, 2019 By Sunil Rao

How Consumer Goods and Retail Can Align to Put Customers First

I recently discovered oat milk. Months ago, while a friend was visiting, we got into a discussion about a company that makes oat-based milk so close to the real thing that it was selling out everywhere. Shortly after my friend left, I tried to get my hands on a carton of this coveted vegan delight,... Read More

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Sunil Rao

How to Make the Consumer Goods Value Chain Agile and Relevant

How Conagra Brands Became a Consumer-Centric Company

Introducing Consumer Goods Cloud: Turn Every Store Into the Perfect Store

How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know

How Consumer Goods and Retail Can Align to Put Customers First

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

How to Make the Consumer Goods Value Chain Agile and Relevant

How Conagra Brands Became a Consumer-Centric Company

Introducing Consumer Goods Cloud: Turn Every Store Into the Perfect Store

How to Go Direct-to-Consumer: What Consumer Goods Companies Need to Know

How Consumer Goods and Retail Can Align to Put Customers First

Reopen Safely

A Step-by-Step Guide for Returning To the Office

Related Blog Posts

Research

Digital Transformation in Times of Change

Most Popular Stories

Ethical AI Can't Wait: 4 Ways To Drive Greater Equality in Your AI

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

Do You Know Your Customer? 5 Questions for Communications Service Providers

Learn With Trailhead

Get Started With Sourcing PPE

Americas

Europe, Middle East, and Africa

Asia Pacific