The pace of change in the retail and consumer goods (CG) industries has been mind-blowing — and will evolve even more in the next 10 years than it has in the past 40 years. The democratization of choice is the reason why I can order an oat milk cappuccino in the morning and a seltzer beer at...
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Conagra Brands has reinvented itself as a new type of consumer goods (CG) company — one that puts the consumer at the center of everything. The 100-year-old company with a robust portfolio of food brands ranging from Hunt’s Tomatoes to Angie’s BOOMCHICKAPOP produces quality food that meets modern...
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Last spring, we surveyed 500 global consumer goods (CG) leaders about the fight to remain relevant and future-proof in today’s evolving, hypercompetitive CG landscape. While 95% of CG products are still sold in physical stores, a significant 52% of CG leaders say merchandising and marketing plans...
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With threats like Amazon and fast-moving pure-play companies that seem to emerge in the market daily, consumer goods (CG) companies are racing to meet rapidly changing consumer expectations that have unglued the traditional product sales model. Add already existing pain points in the relationship...
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I recently discovered oat milk.
Months ago, while a friend was visiting, we got into a discussion about a company that makes oat-based milk so close to the real thing that it was selling out everywhere. Shortly after my friend left, I tried to get my hands on a carton of this coveted vegan delight,...
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