Adriana Bourgoin

Adriana is Chief Customer Officer at Salesforce Commerce Cloud

She spent the last eight years in customer success, managing a team responsible for a portfolio of retailer and consumer goods companies, including L'Oreal, Shiseido, Tapestry, Tom Ford, and more. Prior to joining Salesforce, Adriana provided editorial and audience-building strategies to National Geographic, USA Today, and the Meredith Corporation. A graduate of Smith College with coursework at the London School of Economics, she is married, lives in suburban Washington, DC, and has two teenage sons. Connect with her on LinkedIn.

Mar 25, 2020 By Adriana Bourgoin

Weathering Uncertainty: How Retailers Can Connect With Digital-Only Customers

In a crisis, the traditional ways of doing business don’t always work. And just a month into the COVID-19 pandemic, retailers are already experiencing disruptions. According to a recent survey, 47% of U.S. brands expect to see some downside revenue implications due to the novel coronavirus. And an... Read More

Leading Through Change, Customer Engagement, Commerce, Commerce Cloud, Retail, Ecommerce, Digital Transformation