360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 13, 2020 By Lidiane Jones

Going Direct-To-Consumer, the KIND Way

When KIND went direct-to-consumer they didn’t just build loyalty with existing customers, they gained plenty of new ones too. Here's their story... Read More

Digital Transformation, Commerce, Commerce Cloud, Retail, Direct-to-Consumer

Feb 12, 2020 By Erin Dorshorst

UrbanStems: Three Best Practices for D2C Success

What was your experience like the last time you ordered flowers? Maybe the flowers were wilted by the time they arrived or the arrangement was not what was expected. UrbanStems, a digital direct-to-consumer (D2C) brand, is changing all of that with great experiences not just for recipients, but for... Read More

Best Practices, Commerce Cloud, Customer Success, Direct-to-Consumer, Digital Transformation, Retail, Commerce

Jun 23, 2019 By Heike Young

Infographic: The Consumer Goods Roadmap — How to Evolve B2B and B2C Strategies

If you're in the consumer goods business, you've probably noticed transformation is here to stay. The old playbook for consumer goods just isn’t relevant in 2019. A new study from Salesforce, Consumer Goods and the Battle for B2B and B2C Relationships, suggests brands should evolve both... Read More

Commerce, Consumer Goods, B2B Commerce, Direct-to-Consumer

Jun 04, 2019 By Heike Young

Five Charts That Explain the Consumer Goods Migration to Direct-to-Consumer Sales

Consumer goods (CG) companies have traditionally been separated from end consumers, operating primarily in the B2B realm by selling to retailers and other indirect channel partners. But with ecommerce, brands can (and should) sell directly to consumers. Given this growing opportunity, CG leaders... Read More

Commerce, Consumer Goods, Direct-to-Consumer

May 21, 2019 By Heike Young

Three Challenges in the Consumer Goods and Retailer Relationship

Elevated consumer expectations and the rise of online marketplaces haven’t reduced the need for consumer goods (CG) companies to work with retailers. Today, fast-moving consumer goods annually earn $1.01 trillion in the U.S. — and 95% of those sales come from traditional retail. At the same time,... Read More

Commerce, Consumer Goods, Direct-to-Consumer

May 07, 2019 By Heike Young

New Research Reveals the Consumer Goods Battle for B2B and B2C Relationships

For both consumers and consumer goods (CG) companies, the traditional landscape of physical shelf space and shopping carts will never be the same. Today’s consumers have total control of where and how they buy — plus unprecedented access to product and fulfillment options. To remain relevant,... Read More

Commerce, Consumer Goods, Direct-to-Consumer

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The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
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Going Direct-To-Consumer, the KIND Way

UrbanStems: Three Best Practices for D2C Success

Infographic: The Consumer Goods Roadmap — How to Evolve B2B and B2C Strategies

Five Charts That Explain the Consumer Goods Migration to Direct-to-Consumer Sales

Three Challenges in the Consumer Goods and Retailer Relationship

New Research Reveals the Consumer Goods Battle for B2B and B2C Relationships

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Going Direct-To-Consumer, the KIND Way

UrbanStems: Three Best Practices for D2C Success

Infographic: The Consumer Goods Roadmap — How to Evolve B2B and B2C Strategies

Five Charts That Explain the Consumer Goods Migration to Direct-to-Consumer Sales

Three Challenges in the Consumer Goods and Retailer Relationship

New Research Reveals the Consumer Goods Battle for B2B and B2C Relationships

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First