Jul 30, 2018 By Kevin George

6 Tips for Harnessing the Power of AI for Email Personalization

In this era of hyper-personalization, your email subscribers likely only pay heed to emails that speak to them directly (and ignore the rest ). That’s why the key to great email marketing today is sending tailor-made content to the right people at the right time. This level of personalization in... Read More

Artificial Intelligence, Email Marketing, Marketing, Personalization

Jul 26, 2018 By Kelly Singsank

3 Marketing Trends Every SMB Should Tap Into Now

Marketers love to stay on top of the latest trends. It’s part of the job description and, quite frankly, it’s in our DNA. Hitching your star to the right marketing trends is also just good business. To that end, we’ve combed through our research to identify the three hottest SMB marketing trends of... Read More

Marketing, Small Business, Artificial Intelligence

Jul 13, 2018 By Alex Murray and Sewon Min

How One Intern Helped Automate Answers with AI

Odds are, at some point, you've communicated with a chatbot or other digital customer service rep. These neural models for question answering (QA) have improved significantly in the past few years, but there's still a ways to go. Enter Futureforce intern Sewon Min, a student at Seoul National... Read More

Research, Careers, Innovation, Machine Learning, IT, Artificial Intelligence

Jun 22, 2018 By Amruta Moktali

Einstein Analytics Templates: Get Actionable Insights Easier & Faster Than Ever

When it comes to analytics, a focus on business outcomes is perhaps the only thing that matters. But unfortunately customers get bogged down by technology constraints, long project cycles, and spending countless hours doing change management on what KPIs to measure. We want to free you from... Read More

Analytics Cloud, Analytics, AppExchange, Best Practices, Customer Experience, Customer Success, Leadership, Platform, Strategy, Small Business, Artificial Intelligence

Jun 18, 2018 By Lisa Lee

Marks & Spencer: “We Don’t Launch Sites in Any New Countries Without AI”

In the not-too-distant future, personalization at all levels will be as common in ecommerce as the ‘buy’ button. This is the story of a 134-year old brand that’s well ahead of that curve.... Read More

Commerce, Customer Story, Artificial Intelligence

Jun 08, 2018 By Aaron Fulkerson

AI Won't Steal Your Content Production Job, But It Will Transform It

If you work in content production, you know that the rate of change in the field has always been high. Now, however, it's accelerating even more rapidly thanks to technological innovations— especially the increased ubiquity of artificial intelligence. After years of experience with brands and the... Read More

B2C Marketing, B2B Marketing, Content Marketing, Customer Experience, Customer Journeys, Digital Marketing, Artificial Intelligence

May 25, 2018 By Neeraj Munshi

Einstein Analytics Puts the Pedal to the Metal for the Indy 500

This weekend marks the 102nd Indianapolis 500, and Salesforce is revved up! With J.R. Hildebrand driving the Salesforce-sponsored car 66, and the event taking place in the hometown of our second largest office, Einstein Analytics is excited to join in on the action. For the first time ever,... Read More

Analytics, Analytics Cloud, Einstein, Events, Innovation, News, Artificial Intelligence

May 23, 2018 By Lynne Zaledonis

New Research Unveils 5 Trends Shaping the Future of Sales

Customer expectations are skyrocketing, and it’s changing what it means to be a successful businessperson in any role. Today, we live in an instantaneous world, but also one in which tailored, consultative experiences built on strong relationships are table stakes. How can sales reps meet these... Read More

Best Practices, Customer Experience, Leadership Insights, Research, Sales, Sales Cloud, Strategy, Artificial Intelligence

May 22, 2018 By Robin Bordoli

This is How AI Will Empower the Workforce of the Future

Robin Bordoli is Chief Executive Officer of leading machine learning company, Figure Eight. He has spent the past two decades helping high-growth technology companies launch and scale platforms and products into rapidly transforming markets. Here, he gives a glimpse of what a workforce... Read More

Innovation, Leadership Insights, Artificial Intelligence

Salesforce.com

Artificial Intelligence

How The Future of AI Will Impact Business

6 Tips for Harnessing the Power of AI for Email Personalization

3 Marketing Trends Every SMB Should Tap Into Now

How One Intern Helped Automate Answers with AI

Einstein Analytics Templates: Get Actionable Insights Easier & Faster Than Ever

Marks & Spencer: “We Don’t Launch Sites in Any New Countries Without AI”

AI Won't Steal Your Content Production Job, But It Will Transform It

Einstein Analytics Puts the Pedal to the Metal for the Indy 500

New Research Unveils 5 Trends Shaping the Future of Sales

This is How AI Will Empower the Workforce of the Future

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