May 16, 2018 By Lisa Lee

Artificial Intelligence in Retail: One Global Brand’s Incredible Success Story

Jack Wills, a UK-based global retailer, is transforming its business with artificial intelligence. The brand has seen triple digit gains since infusing its sites with smarter on-site search, personalized product recommendations, and unparalleled reporting on shopper behavior. And it’s not done yet.... Read More

Commerce, Customer Story, Artificial Intelligence

May 14, 2018 By Nick Johnson

Bridging the Trust Gap in the Fourth Industrial Revolution

As privacy and security breaches continue to grab headlines around the world, consumers are increasingly asking questions about how much we can trust the technologies underpinning the Fourth Industrial Revolution, our current era of accelerated technological change that is radically transforming... Read More

Leadership Insights, Artificial Intelligence

May 09, 2018 By Jonathan Miranda

Do You Need a New Lens for Digital Transformation in the Communications Industry?

The communications industry is at a critical juncture. Changing customer expectations and competitive OTT (over-the-top) services from digital-native providers are just some of the tectonic forces threatening the existence of traditional communications service providers (CSPs). In order to combat... Read More

Customer Experience, Customer Journeys, IT, Strategy, Artificial Intelligence

May 09, 2018 By Steve Fadden

Color Affects Performance — What Salesforce's Latest Design Studies Reveal

Color is more than mere personal preference. Here at Salesforce, we know that color choices affect how users perceive and process information. And preferences aside, in two recent user studies we found that certain color combinations, or palettes, can help improve response time and... Read More

Analytics, Analytics Cloud, Best Practices, Customer Experience, Innovation, Artificial Intelligence, Research, Reports & Dashboards

Apr 19, 2018 By Alex Murray

How a Salesforce PhD Intern is Helping to Shape the Future of AI

Interns have impact. This couldn't be more true than on our Salesforce Research team, where our PhD interns are helping to shape the future of Artificial Intelligence. Under the guidance of Salesforce Chief Scientist Richard Socher, three recent Futureforce interns worked on research papers that... Read More

IT, Careers, Artificial Intelligence

Apr 19, 2018 By Michele Davolos

You Can't Spell Retail Without AI: How Stonewall Kitchen Maximizes Online Conversions (and Sales!) with AI

In the website Creative Portland, a non-profit agency supporting the arts in Portland, Maine, Ian Marquis described himself like this: “I make things. Sometimes practical. Sometimes beautiful. Always interesting.” Among the interesting things Ian makes are music (he’s got five independent albums to... Read More

Marketing, Marketing Cloud, Artificial Intelligence

Apr 18, 2018 By Yvonne Felix

Technology That's Driving Accessibility for the Visually Impaired

When I was seven years old, I lost my vision after being hit by a car. I was diagnosed with Stargardt disease, a juvenile form of macular degeneration, which caused a blind spot that blocked 98 percent of my visual field. That changed in 2012 when I got eSight; a pair of electronic glasses that... Read More

Innovation, IT, Learning, Artificial Intelligence

Apr 11, 2018 By Stef van den Oever

A Blended Learning Approach with Design Thinking and Trailhead

If I could go back in time to a year ago and tell myself that I would become a Salesforce Certified Instructor, I wouldn't have believed me! Being educated and experienced in hospitality management, I’ve personally seen a substantial increase in the importance of a client-focused approach in... Read More

Learning, IT, Artificial Intelligence

Apr 05, 2018 By Kandice Carlson

You Can’t Spell Retail Without AI: How Retailers Make Every Experience Matter with AI-Powered Recommendations

From browsing online to seeing an Instagram ad to shopping at a local store, consumers have so many possible steps and micro-moments during the buyer journey. On top of that, many shoppers want ease, efficiency, and speed in every experience. Retailers, then, are constantly challenged to identify... Read More

Retail, Marketing, Marketing Cloud, Artificial Intelligence

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